brendan smyth
publisher-health
About
I am an accomplished Sales and Marketing professional with over 20 years of diversified experience. I own a proven track record of exceptional results in both print and digital media as well as all other disciplines. More important I offer outstanding leadership qualities and a deeply developed skill set including: brand positioning, critical thinking, revenue stream conception, content strategy, talent recruitment and development, problem solving, consensus building, sales and negotiation strategies, operational excellence
united states
new york
marketing and advertising
advertising, magazines, digital strategy, digital media, integrated marketing, digital marketing, media planning, content strategy, media buying, advertising sales, online advertising, social media marketing, interactive advertising, direct mail, publishing, sponsorship, marketing, new media, mobile marketing, content development, strategy, strategic partnerships, sales, direct marketing, email marketing, mobile advertising, lead generation, interactive marketing, online marketing, media strategy, sem, brand development, marketing communications, brand management, relationship marketing, copywriting, comscore, beauty, beauty industry, creative direction, doubleclick, ppc, outdoor advertising
Experience
publisher---health
meredith corporation
Direct the national sales and marketing efforts of iconic market leader in the Health and Wellness space
vp, associate publisher
meredith corporation
Responsible for all advertising revenue and directing the efforts of the national sales team of America's 6th largest magazine
associate publisher east
sunset magazine
vice president home solutions
meredith corporation
Built alignment across all internal brands, assets and platforms to reshape Meredith's corporate positioning and digital content strategy for the Home category. Responsible for all media activation, marketing initiatives and corporate contracts for over 100 of the largest Home marketers across all Meredith media platforms and brands.
vice president, publisher special interest media
meredith corporation
Responsible for all sales and marketing functions for one of Meredith's top profit centers. Developed and implemented go to market strategy for print and digital properties in the home, food and wellness categories. Key Brands include: Diabetic Living, Kitchen+ Bath Ideas, Refresh, Do it Yourself
eastern manager
midwest living
Led sales team to four consecutive years of double digit growth in advertising revenue
account manager
better homes & gardens
Developed assigned territory and account list to record levels breaking 50 new accounts during tenure.
publisher-health
meredith corporation
vice president, corporate sales
meredith corporation
Worked across all Meredith brands and platforms ( print, digital, video etc) to drive revenue and share of market across top accounts and relationships in all categories (CPG, Food, DTC, Home, Retail etc). Led national sales team in development of integrated media activations for key client brands.
executive director, media solutions
meredith corporation
Led the development and structuring of Meredith's newly formed Corporate Sales function including staffing, sales strategy, account assignments, and internal alignment. Promoted to Vice President in recognition of record ad revenue and share of market growth.
eastern advertising director
meredith corporation
Guided sales team of newly acquired property to rapid transformation of sales approach and technique resulting in double digit sales growth
direct response manager
meredith corporation
Began career in sales and earned four promotions in less than five years by delivering immediate impact on sales in every assignment
publisher---family circle
meredith corporation
Leading the Sales and Marketing organization of America's 3rd largest paid circulation magazine and related brand businesses
sales development director-rachael ray every day
meredith corporation
Leading all sales efforts for P&G across the Meredith Food Group portfolio -Responsible for key account revenue growth in Food, CPG and Pharma categories
group associate publisher-east
sunset magazine
Successfully led the transformation of each brand's Sales and Marketing teams into a single integrated organization generating over $35 million in print and digital Advertising revenue -Implemented new go to market strategy surrounding our " luxury at scale" positioning resulting in 25% growth in cross brand advertising revenue -Increased digital ad revenue in CY16 by 40% exceeding budget for 2nd consecutive year
Education
baruch college
marketing
brendan smyth's Contact Information
Phone
Find the Right Leads
Find Verified Contact Data
What LeadContact does well
Find verified emails, phone numbers, and decision-makers with 98% accuracy.
Find Leads
Find the right people by company, role, industry, location, and more.
925M+ professional profiles
Find Emails
Access verified email addresses for your target contacts.
657M+ emails
Find Phone Numbers
Get cross-validated phone data from multiple top sources.
239M+ phone numbers
More Accurate. Lower Cost.
Find contact data in 1 tool with 98% accuracy
LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.
Great conversations start with the right contact.
It’s time to find yours.