Brendan Barry

Scope & Accountability: • End-to-end leadership of production facility management, product design and manufacturing, global supply chain, procurement, ERP, full P&L ownership, and service delivery. • Oversight of risk management, OHS compliance, and corporate policy frameworks. • Led RFx responses, sales scoping, quotations, pricing, and go-to-market models. Leadership & Strategy: • Mentored Business Development and Solutions teams to drive commercial growth and customer success. • Chaired Executive Forums and sub-forums reporting directly to the CEO, ensuring strategic alignment and cross-functional decision-making. • Directed enterprise-wide programs and process improvement initiatives to optimise efficiency, quality, and customer outcomes. Key Achievements: • Scaled production and operations across multiple sites while maintaining safety and compliance standards. • Strengthened supplier base and commercial partnerships, driving measurable business outcomes. • Implemented continuous improvement programs that enhanced operational efficiency and customer satisfaction.

As the Program Director at Mevco, core responsibility is to revolutionise the mining industry by delivering OEM-quality electric mining vehicles and associated end-to-end systems that enhance customer value. Key Responsibilities: - Strategic Leadership - Executive Collaboration - End-to-End Electric Vehicle Solutions - Zero-Emission Fleet Acceleration #Mevco #ProgramDirector #ElectricFleetInnovation #Sustainability #MiningRevolution

As a visionary Head of Strategy with a relentless focus on future value and innovation, I lead the digital transformation strategy aimed at revolutionizing the mobility, customer value and battery electric vehicle industry. I am committed to combating industry disrupters while being a disrupter myself, accelerating customer value through groundbreaking innovations, that extends beyond optimizing existing services in finance, leasing, fleet solutions, data marketplace, insurance, roadside assistance, and e-commerce. I'm passionate about pioneering innovation by combining and adding new, cutting-edge services to our holistic ecosystem. My strategic approach is built on key pillars, and I am dedicated to fostering a culture of ownership, customer-centricity, rapid results, fearless feedback, integrity, and human emotion. #Innovation #ConnectedEcosystem #Mobility #EVs #DigitalTransformation #Strategy #CustomerCentricity #Partnerships #DataAnalytics #Finance #Leasing #DataMarketplace #Insurance #RoadsideAssist #Ecommerce

Leading the development of Toyota and Lexus's next 2 generations connected vehicles, including a Battery Electric Vehicle (BEV) build from the ground up. This role involves engineering, product strategy, marketing, pricing, and subscriptions to create future mobility solutions. My role revolves around shaping the future of connected vehicles for Toyota and Lexus, with a strong emphasis on innovation, strategy, and leadership. Responsibilities: • Leading a complex multi-year program delivering critical outcomes for the connected vehicle ecosystem, associated cloud & data platforms and smartphone applications for B2C/B2B/B2B2C. • Providing data-driven and customer focused product design and technical solutions across the entire program (including strong focus for fleet business). • Accountable for business case, program funding, technology, P&L, scope and risk mitigation, while delivering best model line-up for Australian customers. • Work with global leads, chief engineers, and executives to ensure global alignment on concept and technology roadmap, strategic direction, product vision, expanding Artificial Intelligence / Machine Learning and issue mitigation. • Manage and coordinate cross-functional teams and cross-company dependencies, coupled with technical reviews and implementation processes, while interfacing with internal and external customers and partner teams. Achievements: • Secured seed funding pre-program business case sign off to enable discovery phase of the program, resulting in capital sign off. • Negotiated high-performance hardware (including western region specification), resulting in an increase in service RRP.

Leading a highly complex program developing and delivering the first generation cloud connected multimedia services for Toyota in Australia covering engineering, strategy, launch and ops (CI/CD, DevOps). Responsibilities: • Data and customer research driven concept design, product development and technical roadmap, including solution design, APIs level, architecture, cloud infrastructure, overall lifecycle management, performance testing, security/ security policies, sprint planning, quality assurance, business intelligence, change management, consumer web application and mobile application development. • Strong focus on continuous improvement, consistency, test driven development, data analytics and entire program build out (Full Stack). • Integration to internal systems (i.e. Salesforce, Tableau and other retail systems), and forming the foundation for subscription and billing services. • Reporting on program heath/ key performance indicators and business metrics to Vice Presidents, directors and board. • Significant upfront and operational costs (including currency management across 3x exchange rates, building and deep inspections into profit and loss statements). • Responsible for procurement and commercial contract management and commercial negotiations with vendors and partners across all facets. Achievements: • Accountability for a complex business model and strategy requiring significant negotiating at executive/ board level to recover from a significant program deficit to a profitable ROI. • Led organisational transition from manufacturing to offering connected services, SaaS and subscriptions, with primary focus on growing user experience and design, and additional CRM platforms in-vehicle, resulting in sustainable products, services and subscriptions.

Leading the 4th generation infotainment platform including business model, strategy and IT strategy and architecture with a projected ROI $168M over 10 years. Responsibilities: • Vendor Management of 3x tier1 supplier in overall hardware and software development. • Responsible and accountable for the entire agile software development process and development pipelines. Achievements: • Transformation of a heavily waterfall driven business unit to the adoption of Agile development methodologies. • Using lean development, and through facilitation skills successfully bringing 6 core companies together to achieve a collaborative successful program. • Champion ideation/ prototyping/ experiments and bringing ecommerce applications/ financial services into vehicles.

Global program lead for Toyota’s 3rd generation infotainment platform globally located in Toyota Head Office R&D facility in Japan and given the responsibility to develop global infotainment platform for Toyota & Lexus. Responsibilities: • Addition of video streaming capability for applications, 3rd party App capability and expansion of APIs to include a range of new features (e.g., highly customisable notifications). • Development of certification test plans and test automation and supported the development of test applications. • Worked closely with 3x tier1 suppliers as well as cross-functional responsible engineers to develop high quality products, including software architecture design, ensuring a robust integration onto the native system. Achievements: • Successfully increased the global regions which support Toyota and Lexus Apps. Previously supported by North America and Australia, and now supported in Canada, Mexico, Middle East, India, Brazil, Argentina, South Africa, China and Thailand.

Responsible for development of a low-cost navigation device with the vision to provide in-vehicle navigation to all passenger vehicles. Responsibilities: • First Toyota OEM headunit developed outside of Japan. • Customer Research and Development/ Software Engineering across the entire program. • Vendor Management of tier1 supplier in overall hardware and software development. Achievements: • Developed on time and on-budget a low-cost navigation device, which reduced the cost of the unit by 60% and increased the features of the product.

Toyota Advanced Safety Systems