Brendan Allen

Fitness Vending (division of Brackenbury Nutrition) is Australia's number one gym vending products distributor. - Large range of healthy products featuring all the leading brands from Australia and overseas in a convenient "one stop shop" - Competitive wholesale prices with no credit card surcharges - Free freight for orders over $700 - 24/7 online ordering website

Brackenbury Nutrition is the exciting new business created to change the paradigm of nutrition and supplements distribution in Australia. Brand Portfolio Includes: - Muscle Milk (Official Protein Partner of the Australian Football League, Geelong Cats and Richmond Tigers) - Evogen - Six Pack Bags - Fitmark Bags - Blue Dinosaur (Gym and Sports Speciality Channels) - Purabon (Gym and Sports Speciality Channels) - Red Bull (Gym and Sports Speciality Channels) - Health Lab (Gym and Sports Speciality Channels) - Remedy Kombuca (Gym and Sports Speciality Channels) - Ion X Protein Water - Utonic Fitness Vending, 1 stop solution for healthy products into the gym, sporting clubs and school space. Also official sponsor of the Melbourne Football Club We are a turnkey solution that give overseas brand owners: Control of their brand and direction Increased margin Vertical participation Ownership of their local presence Mutually planned growth path Local management who are skilled, accountable and transparent with support from a great local team. Responsibilities • 1 of 3 company owners and directors of the business • Managing entire sales and marketing strategy, overall business • Direction and leadership to the national sale manger and sales team (5 people) • Overall management of marketing across speciality and FMCG Channels • Developing marketing campaigns to support local and international brand strategies • CRM management, Opmetrix • Negotiate sponsorship deals with sporting clubs and bodies • Manage tradeshows, events, product launches and business functions • Digital marketing direction, strategy and implementation • Marketing and sales promotions with major FMCG retailers that includes, Foodland, IGA, On the run, BP, United, Chemist Warehouse, Priceline, Coles, Woolworths • Maintain key relationships and leverage sponsorship partnerships with the AFL, NBL, Netball and associated clubs

Flush Fitness is the largest and leading distributor of Sports Nutrition products across Australia and New Zealand. Importing 30 major brands from the USA, Canada, Europe and distributors of Australian made brands. Flush Fitness distributes its products across 2,500 speciality locations and now distributes consumables across 5,000 FMCG locations including Woolworths, Coles, IGA and Costco supermarkets, Chemist Warehouse, Priceline pharmacies and BP petrol stations across Australia. Responsibilities • Overall management of marketing across speciality and FMCG Channels • Developing marketing campaigns to support local and international brand strategies • Implementing and a managing new product and brand launches to market • Negotiate sponsorship deals with sporting clubs and bodies • Manage tradeshows and events • Work closely with Sales Managers and sales team to implement the marketing strategy • Manage team consisting of, graphic designer, social media manager, brand manager and e- commerce • Creating marketing and sales promotions with major FMCG retailers that includes: • Coles, Woolworths, IGA, BP, Chemist Warehouse, Priceline and Terry White Achievements to date • Secured exclusive water supply for the Australian Open Tennis for 2016/17 • Created and launched new product TITAN Fitness Water for the Australian Open Tennis • Secured exclusive supplement supply sponsorships with Adelaide Crows Football Club, Melbourne Stars BBL and Sydney Thunder BBL (Big Bash League T-20 Cricket) • Created the “TITAN 4 A TRITON” sales promotion through Woolworths

Aminoactive is a privately owned Australian company headquartered in Melbourne. It was established in 1989 and has grown to become one Australia’s leading supplement companies in the bodybuilding and strength training segment. The company owns two core brands MAX’S and Maxine’s as well as being the exclusive distributor for USA brands MuscleMeds, Alpha Pro Nutrition, SNI, Pharma Fuel, Nutracore and Muscular Development magazine. Responsibilities • Set and refine the overall brand strategies of all Aminoactive Brands • Developing detailed plans and marketing campaigns to support the brand strategies • Developing budgets to support strategy • Managing the implementation of the strategy from macro to micro level • Analyzing sales figures to measure effectiveness of marketing campaigns to support the strategy • Determine new product direction and identifying new market and related product opportunities and developing products and marketing support to target opportunities • Work with new product development team to bring new products to market • Marketing Max’s range through existing channels and identifying potential new channels to further promote the brand include USA launch plan • Work closely with the Sales Managers and sales team to implement the marketing strategy and campaigns

Responsibilities • Managing the global marketing function, including NPD and R&D with product managers, software engineers and hardware engineers. Role reported directly to CEO. • Responsible for all ATL & BTL activity, inclusive of locally developed strategy, communication, innovation, pricing strategy, sales engagement, customer marketing, sponsorship, R&D, global brand management • Manage the marketing support for the international offices • Global product launches, managing product development, industrial design and creative teams • Implementing global marketing plans for USA, UK, China, Japan, New Zealand and Australia • Provide innovative solutions to problems and deliver effective strategic product leadership • Creating and implementing multiple communication tools, executing life cycle product management and maintaining comprehensive performance reporting throughout • Act as the lynchpin for relevant product streams whilst establishing and maintaining effective working relationships across multidisciplinary internal and external teams/stakeholders • Developing and managing effective project management whilst managing multiple projects • Organising international tradeshows and associated marketing collateral for the event

Responsibilities • Managing a multidisciplinary national sales and marketing team of 8, in delivering sales and product management for 17 world class musical instrument brand portfolios with over 5,000 SKU’s and total brand portfolio worth $18M • Manage inventory levels, Australian product range line, product forecasting, buying, customer insights and local pricing functions • International product and factory sourcing for company house brand TourCraft • Work with operations, retail and wholesale sales teams to ensure consistent sell through of stock • Management of profits and expenses in addition to inventory control and analysis utilising Pronto (SAP) • Responsible for devising and implementing effective national and international strategic marketing campaigns, direct marketing to B2C and B2B customers • Managing advertising campaigns (ATL/BTL) including use of TV, radio, print and social media • Campaign analysis and ROI reporting • High profile relationship management with key stakeholders and suppliers on a local and international basis • Responsible for producing and managing contracts for high profile clients including international music artists, in addition to product programs, advertisements and appearances to maximise sales • Demonstrating strong negotiation skills in achieving signed endorsement deals for high profile bands and artists including Kirk Pengilly INXS, Jimmy Barnes, Noiseworks, Jon Stevens and Diesel • Demonstrating advanced presentation skills in delivering proposals for new brand acquisitions • Successfully developing new business and achieving significant portfolio growth • Brands managed included: Line 6, Ampeg, Korg, D’Addario, Gator, Emg, Fishman, Bose PA, Ashdown, Diago, Spector, Ovation, Klotz, GHS Strings, Rocktron, Planet Waves, Breedlove, Almansa, Rodriguez, Tour Craft (OEM House Brand)

Responsibilities • Responsible for leading a small sales team in delivering effective product management for Yamaha guitars, Vox amplifiers and accessories categories that included forecasting, buying, brand management and inventory management with a total budget of $6.5M • Responsible for devising and implementing effective national and international strategic marketing campaigns • Manage inventory levels, Australian product range line, product forecasting, buying, customer insights and local pricing functions • Work with operations, retail and wholesale sales teams to ensure consistent sell through of stock • Managing advertising campaigns (ATL/BTL) including use of TV, radio, print and social media • Operating on a global scale, liaising extensively with international suppliers in addition to factories (regarding product development) • Provide marketing communication tools for internal and external stakeholders • Delivering effective event management, completing product launches within timelines and on budget • Demonstrating advanced interpersonal skills in working with a wide range of external contacts, developing and maintaining good relationships with high profile international clients • Utilising advanced computer skills and financial acumen in undertaking management of profits and expenses in addition to inventory control and analysis (utilising Citrix (SAP) and AS400 system) • Undertaking daily cost control and budgeting regarding stock management and new business development • Customer insights analysis across all product groups that included, daily, weekly and monthly reporting to senior management along with campaign analysis and ROI reporting • Attend international trade shows and manage all marketing functions associated with event

• Quickly accelerated through to corporate team based on proven management, sales-team leadership, customer relationship and new business development skills • Maintain existing key corporate accounts and manage any issues • Corporate sales and presentations • Customer Service and face to face sales • Preparation of monthly sales reports, banking and analysis reports using Microsoft Office products • Mobile phone, PDA and computer sales • Stock control, Purchasing • Development of customer service initiatives • Management of Sales staff • Identify and target new business accounts • Achieving national sales budgets • Achieving individual territory budgets

Worked in footwear, hard goods and clothing sales at Rebel Sport Knox as part of an AFL traineeship with the AFL Umpires Association. General sales duties, stock taking and customer service.

General IT network server maintenance and database management.

Key Topics learned: - Profile the market - Analyse consumer behaviour for specific markets - Conduct market research - Make presentations - Establish networks - Build client relationships and business networks - Analyse and present research information - Identify risk and apply risk management processes - Lead and manage effective workplace relationships - Write complex documents