Breanna Ritthaler
Lead, Sales Operations & Logistics @ Backbone
United States
Madison
Consumer Electronics
Event Planning, Marketing Communications, Public Speaking, Marketing, Advertising, Blogging, Facebook, Brand Development, Google Analytics, Writing, Brand Awareness, Google Adwords, Social Media, Social Media Marketing, Digital Marketing, Product Marketing, Online Marketing, Web Content Management, Content Writing, Account Management
Experience

Sales Operations Manager
Appcessori (Pioneer Rayz)
Greater Los Angeles Area

Business Development Manager: Consumer Electronics Retail, North America
Greater Minneapolis-St. Paul Area
Developing and managing North American retail sales of the Comply foam tips. As the Business Development Sales Manager, my responsibilities include the development of our Consumer Electronics product channels in North America with key retail partners (Amazon.com, Complyfoam.com, Best Buy). Manage website activity such as branding, copy, and email campaigns. Lead all direct sales efforts into the Consumer Electronics Big Box stores like Best Buy, Target, Walmart, Fry’s, Hudson Group, Amazon and others. Other duties include the organization of product and sales training efforts to all of our reseller partners and assist with marketing efforts, which include the development of branding, merchandising, packaging re-design, development of our corporate presentation, digital and print product brochures and copy. Oversee the growth of Complyfoam.com website and all customer engagement efforts.

Digital Marketing & Customer Engagement Manager
Oakdale, MN
• Managed all social media and customer service outlets in order to increase brand awareness and drive revenue streams. • Developed email marketing campaigns, SEO enhancements, and Google AdWords that resulted in increased traffic and profit to ComplyFoam.com. • Analyzed KPI's with Google Analytics to leverage product direction and marketing efforts. • Identified and established relationships with bloggers and reviewer sites that boosted brand traffic and revenue. • Coordinated all tradeshows to establish relationships and build partnerships with key press and strategic customers - including logistics, accommodations, scheduling, agendas, staffing, etc. • Created marketing materials and assets (brochures, ad campaigns, sales literature, etc.).

Executive Assistant
Sunrise Remodelers, Inc.
Saint Paul, MN
// Managed all office duties including mailings, expense reporting, AP/AR, appointments and inspections, compiled data for salesmen, organized ledgers for taxes, and interacted with incoming visitors // Created and led marketing campaign by designing brochures and newsletters and monitoring website activity
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