Breanna Kendall

Breanna Kendall

Marketing Director @ Strava

About

Accomplished marketer across brand, product marketing, and paid media. 10+ years of expertise creating and implementing integrated strategies that drive results. Equally left and right brained, I’m passionate about blending analytics and intuition to grow world-class brands. I’m a builder who leads product-first growth, a partner in cross-functional collaboration, and a data-driven decision maker.

Country

United States

City

New York

Industry

Marketing & Advertising

Skill

Brand Strategy, Brand Marketing, Integrated Marketing, Go-to-Market Strategy, Cross-functional Collaborations, Data-driven Decision Making, Product Marketing

Experience

Strava

Marketing Director

Strava

LinkedIn
2025-10 - Present · 1 yr

New York, New York, United States

Lemonade

Senior Lead

Lemonade

LinkedIn
2023-1 - 2025-9 · 2 yrs 9 mos

New York, New York, United States

Global Brand + U.S. Car Insurance - Led marketing strategy and initiatives to drive consumer awareness and acquisition for Lemonade brand, globally. Design GTM plans to deliver on business goals. - Promoted to oversee all GTM strategy for Lemonade's newest and most significant product, car insurance - Owned product launch across multiple distribution channels including direct-to-consumer, inside sales, and agent partnerships, orchestrating state-by-state rollout. Includes product marketing, GTM strategy, media investment, performance marketing, and more. - Deliver insights-driven, customer-focused recommendations to senior stakeholders and various cross-functional teams. - Collaborated on messaging and positioning strategy, including unique architectures for new and current customers (cross-sell).

Lemonade

Growth Lead

Lemonade

LinkedIn
2020-6 - 2022-12 · 2 yrs 7 mos

New York, New York, United States

Led onboarding, implementation, and scaling of new growth channels and brand marketing/partnerships. - Drove significant lifts in all KPIs launching first-ever brand campaign. - Led first-ever brand partnership with AppleTV+, resulting in >1 ROI, -30% CPL, +50% CTR, 1.5x engagements v. benchmarks.

Casper

Manager, Marketing

Casper

LinkedIn
2020 - 2020
PHD

Associate Director

PHD

LinkedIn
2019 - 2020 · 1 yr

Google Account

PHD

Strategy Supervisor

PHD

LinkedIn
2018 - 2019 · 1 yr

Google Account

PHD

Media Strategist

PHD

LinkedIn
2017 - 2018 · 1 yr

New York, New York

Google Account

PHD

Assistant Strategist

PHD

LinkedIn
2016 - 2017 · 1 yr

New York, New York

HP Inc. Account

Teamworks

Summer Associate

Teamworks

LinkedIn
2015-6 - 2015-8 · 3 mos

Durham, North Carolina

Education

Duke University

Duke University

LinkedIn

International Comparative Studies, Statistics, Marketing

Université Paris Cité

Université Paris Cité

LinkedIn

Selected to participate in Duke in France/EDUCO Study Abroad Program. Completed four courses in French and lived with a host family.

Breanna Kendall's Contact Information

Email

******@***.com

Phone

(**) *** ****

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