
Breanna Kendall
Marketing Director @ Strava
About
Accomplished marketer across brand, product marketing, and paid media. 10+ years of expertise creating and implementing integrated strategies that drive results. Equally left and right brained, I’m passionate about blending analytics and intuition to grow world-class brands. I’m a builder who leads product-first growth, a partner in cross-functional collaboration, and a data-driven decision maker.
United States
New York
Marketing & Advertising
Brand Strategy, Brand Marketing, Integrated Marketing, Go-to-Market Strategy, Cross-functional Collaborations, Data-driven Decision Making, Product Marketing
Experience

Senior Lead
New York, New York, United States
Global Brand + U.S. Car Insurance - Led marketing strategy and initiatives to drive consumer awareness and acquisition for Lemonade brand, globally. Design GTM plans to deliver on business goals. - Promoted to oversee all GTM strategy for Lemonade's newest and most significant product, car insurance - Owned product launch across multiple distribution channels including direct-to-consumer, inside sales, and agent partnerships, orchestrating state-by-state rollout. Includes product marketing, GTM strategy, media investment, performance marketing, and more. - Deliver insights-driven, customer-focused recommendations to senior stakeholders and various cross-functional teams. - Collaborated on messaging and positioning strategy, including unique architectures for new and current customers (cross-sell).

Growth Lead
New York, New York, United States
Led onboarding, implementation, and scaling of new growth channels and brand marketing/partnerships. - Drove significant lifts in all KPIs launching first-ever brand campaign. - Led first-ever brand partnership with AppleTV+, resulting in >1 ROI, -30% CPL, +50% CTR, 1.5x engagements v. benchmarks.
Breanna Kendall's Contact Information
Phone
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