Brayton Bolinger, MBA, MSM

• Led strategic revenue and go-to-market initiatives that grew appointment volume by 82% through digital and referral channels. • Expanded insurance-based revenue by 88% YOY via optimized referral workflows and sales strategy. • Built and scaled a multi-territory sales organization managing strategic partnerships with physicians, attorneys, and clinical partners. • Implemented CRM and performance analytics (AdvancedMD, MapMyCustomers) to improve pipeline visibility and forecasting accuracy. • Designed and executed incentive compensation plans that increased rep productivity by 30%.

• Held full P&L responsibility for a single-location urgent care operation, leading revenue, marketing, staffing, and operational performance strategy. • Increased gross profit 46% within 18 months through patient volume optimization and service mix expansion. • Improved net margin from -7% to 16% in under 12 months through disciplined cost control, vendor negotiations, and revenue management. • Led go-to-market initiatives resulting in 70% increase in patient traffic and record new patient acquisition. • Reduced patient wait times by 24% through process redesign and SaaS system implementation. • Oversaw budgeting, forecasting, and operational KPIs to strengthen financial visibility and performance accountability.

• Developed enterprise-level financial and growth strategy for a surgical and specialty practice platform. • Drove 200% organizational growth through market expansion, revenue optimization, and operational restructuring. • Executed territory expansion strategy contributing to 250% revenue increase. • Partnered with executive leadership to align growth initiatives with scalable operational systems.

• Designed scalable SaaS operational framework supporting 700% growth over nine months. • Partnered with executive leadership and sales teams to improve onboarding, objection handling, and customer retention. • Developed standardized GTM processes to enhance client acquisition and reduce friction in implementation. • Led outbound communications and client negotiations to accelerate revenue conversion.

• Conducted due diligence and viability assessments for healthcare and technology investments. • Evaluated revenue models, scalability, and go-to-market strategy for early-stage ventures. • Advised leadership teams on operational design, growth planning, and monetization strategy.

• Designed and implemented CPQ framework to optimize pricing strategy and margin analysis. • Trained value-added resellers (VARs) on SaaS sales strategy and consultative solution positioning. • Conducted financial and operational due diligence for multi-million-dollar acquisition initiatives. • Improved sales enablement processes to strengthen deal structure and profitability.

- Controlled sales and logistics with revenues exceeding $8 million annually - Created a 75% increase in controllable store income in first year - Conducted bi-weekly inventories of over $70,000 in merchandise with <.01% yearly shrinkage - Increased failing delivery efficiencies from #20 to #3 within a 22 store region in 6 months - Created and implemented uniform branding and merchandising strategies throughout the region - Acted as management consultant to increase operational efficiencies and visual appeal in sister locations

- Consistently retained the highest retail margin and KPI’s within the region - Developed and strengthened sales team generating annual sales exceeding $8 million - Conceptualized uniform merchandising strategy and planogram; supervised execution region-wide - Delivered superior customer service; generated $100,000 sale to a 60 unit hotel - Conducted weekly inventory control of $40,000; shrinkage/loss less than 0.1% - Promoted to management within four months from entry level warehouse work

- Recipient of the Outstanding Graduate in Exercise Science award - Conceptualized and implemented first annual 5k race benefitting a local homeless charity - Managed all race aspects including sponsorship, budget, logistics, staffing, and execution