Brandy Davis-Balsamo

Empowering businesses to create a more sustainable future.

An initiative to unite local stakeholders in order to improve the community and effect positive change.

0 –>1 phase bringing complex regulatory enterprise solutions to US Life & Annuity Market and achieving first customers.

Led R&D initiatives focused on analytics solutions for large life and annuity carriers.

- Promoted to Managing Director of New York office to lead product development team for the company’s 2nd largest market. Clients included: Commerce Bank, Ad Council, Compass, IDEO, Babylon Health, Filecoin, Sharespost, among others. - Recruited and managed team of engineers, product managers, designers, sales and admin support; created team scale strategy to match growth and consistently monitor best recruiting practices. - Oversaw scoping, contract negotiation, and full integrations of multi-dimensional products: front-end rewrites, APIs, infrastructure, greenfield to market-wide releases of MVPs, and system integrations. - Managed team with 1:1’s, weekly standups, product timelines and billable hours review, sharing personal resources as needed, motivation call-outs, and emotionally connected team and relationship monitoring at all times. - Created culture of mentorship and technical learning and growth; designed and implemented processes for talent retention, ensuring greater fulfillment and enjoyment at work; scale locally, then streamlined for company-wide operations. - Increased average deal size through diverse product strategy and account management to advance incremental business; developed new strategies for growth during COVID-19.

- Led cross-disciplinary teams through discovery, planning, design and coding of complex custom B2B SaaS applications for clients. - Managed engineers and designers in close collaboration; developed product roadmaps, researched third-party integrations and defined requirements to accelerate the time to market while balancing quality and technical debt. - Tailored unique client project kickoffs with facilitated exercises like domain mapping, to align on the goals, priorities, risks, scope and workarounds; established rich client relationships that led to incremental business and long-term engagement. - Conducted user research, light and agile testing, and leveraged analytics tools to assess feature performance to deliver efficient user/feature scenarios; educated clients on pragmatic approach to mitigate risk and improve team/client alignment and performance. - Collaborated with Managing Director on market-entry, positioning, and growth in the NY market – deployed business development strategies and scaled recruitment.

- Conducted research and facilitated prototyping workshops for innovation agency with enterprise clients including Nike and Stryker; inspired and taught Fortune 500 senior leadership how to test and build rapid business models and concepts. - Contracted as Research & Strategy Lead for Iron Creative (18 months); performed stakeholder analysis and industry research for projects on behalf of clients including Levi Strauss, Genentech, Fitbit. Projects included internal/external marketing campaigns and web/mobile solutions (websites, content portals, POS apps). - Worked with early stage B2C startups in the fashion industry, building e-commerce tools and integrations to manage orders; assessed growth and channel strategy to secure first sales.

- Pitched CEO to support business as it shifted from box model to online retail model in 30 days; hired during MBA program to evaluate opportunities to enhance customer experience, working with engineering on defining new features and product improvements. - Presented learnings to leadership with recommendations leading to 3x growth of customer base in less than 5 months; built competitive benchmarking and user research to move users through the conversion funnel.

- Advised executives and managed international expansion projects from evaluation through implantation in coordination with global team. - Analyzed and presented market research on key verticals to surpass objectives by 30%; offered a transfer to the SF office to work on tech industry projects.

- Began career in France in claims administration, promoted within 3 months to manage pilot insurance program for accounts including Generali Worldwide & Nestlé. - Streamlined back-end system, established clear processes and KPIs, restored troubled accounts and improved overall operational efficiency by 20%.

A progressive MBA program that unites strategic design, organizational management, generative leadership, and innovation for total value creation.

Business finance, investments, financial institutions, international finance, risk management, insurance, and real estate.