Brandon Alster

Early capital partner to founders at the Pre-Seed through Series A stages. Sectors of focus include emerging consumer brands, commerce enablement technology, and consumer technology businesses. Investing from our Fund I with $250k to $500k first checks.

Managed Kygo's Venture Capital & Growth Equity arm at Palm Tree Crew Holdings. Deployed ~$50 million into over 40 high-growth consumer startups, including the early rounds of Poppi Soda (sold for $2B to Pepsi), Whatnot, Underdog Fantasy, Settle, Sauz, Footprint, immi, and more.

Consumer & Retail Group

Covered hedge fund clients. Traded Emerging Markets currency, interest rate & debt products.

Merge was a social scheduling app that allowed college students to create and share plans spontaneously on campus. Students seamlessly integrated their university course schedule into the app and were able to see which classmates were free or busy at any given moment. Raised pre-seed capital from strategic angel investors.