Brandon Friedman, CFA

• Developed, enhanced, and led a high-performing 15+ person Trading Team with influence on the entire sportsbook experience, composed of the following sub-teams: Trading Risk, Trading BI, and Trading Optimization • Designed, iterated, and improved upon key sportsbook processes including Price Management, Player Profiling, Risk/Liability Management, Manual (Large) Bet Acceptance, and more utilizing a blend of internal and industry data • Partnered with other department leaders in Promotions, Marketing, Compliance, Technology, and Product on strategic initiatives to continuously improve all aspects of our players’ gaming experience • Facilitated the launch of Hard Rock Digital’s mobile sportsbook in Florida in November 2021 and subsequently, several other states

• Facilitated the launch of Tipico’s mobile sportsbook in October 2020 • Maintained end to end responsibility for Tipico’s sportsbook product by leading a 20+ person Trading Team, Risk Management operations, and 3rd party supplier/regulatory relationships • Shaped Tipico’s Short and Long-Term strategy and vision of the sportsbook offer, features, and top-line KPIs reflected on the P&L • Partnered with internal stakeholders across the organization in Marketing, Compliance, Business Development, and Product Management to create a sportsbook offer and roadmap that enabled each of the company’s departments to succeed

• Partnered with the Sportsbook Operations and Sportsbook Analytics teams to integrate weekly, monthly, quarterly, and annual outlooks and forecasts into company-wide pacing projections, monthly/quarterly forecasts, and annual operating plans • Performed in-depth analysis on sportsbook play across jurisdictions and residences in order to better understand the DraftKings customer base and cannibalistic implications of potential new state launches • Worked across business units to curate and distribute weekly presentation materials to senior leadership for the company’s weekly Business Operations Status meeting before presiding over the meeting

• Supported forecasting efforts by partnering with the growth marketing team to identify and acquire new users at a sustainable LTV:CAC ratio • Created and maintained files such as financial statements, marketing spend breakouts, user-level economics, and market share analysis to inform existing investors and potential new investors during equity and debt raises • Assisted in the evaluation of potential M&A deals for the company through the creation of financial models involving comparable companies and discounted cash flows

• Served as an essential link between investment professionals and FactSet’s powerful software. Combining a thorough understanding of finance and technology with expertise in FactSet software, I helped clients streamline the research and analysis process. • Created and supported the ongoing quantitative and portfolio analytics processes of an international book of Global Asset Managers with just shy of $1 trillion AUM. • Developed and provided trainings to new and existing users demonstrating new products/applications most pertinent to their workflows, based on consultations. • Assisted clients in building financial models on the FactSet workstation and in Excel; projects included the creation of: -Holdings and returns-based portfolio analysis to examine attribution, characteristics, and weights -Alpha Testing/Portfolio Simulation models • Partnered with FactSet Product Development/Engineering teams to solve problems related to applications or client project needs, gathering relevant information from the client and troubleshooting issues.

• Performed valuations of target businesses for financial reporting, tax, and deal-related purposes. • Identified and selected publicly traded comparable companies of valuation targets for the estimation of discount rates, implied multiples, and margin analysis. • Conducted industry research of valuation targets to obtain an understanding of industry economics, reasonableness in growth, and valuation range. • Industries included education, technology, pharmaceutical and life sciences, fitness, food and beverage, retail, national distributors, asset management, and private equity. • Specialties included business enterprise valuation, purchase price allocation, employee stock option analysis, and goodwill impairment testing through advanced modeling in Excel, using Capital IQ, Bloomberg, and KPMG proprietary analytics tools.

• Coordinated all umpire preparation and approximately 135 umpire assignments per month throughout the season • Acted as a liaison between the organization and 40 umpires • Calculated and distributed payments totaling $3,500-$4,000 per month for all umpires

• Identified and reached out to clients seeking loans up to $10,000 that did not have access to traditional lending sources • Formed and maintained partnerships with non-profit organizations that provide consulting services to small business owners • Managed and generated leads for a team of 6 outreach specialists and provided support during their face-to-face meetings

• Prepared returns utilizing complex tax structures for Individuals, Partnerships, and Corporations worth up to $50 million • Assisted a team in designing complex structures for investments made by a private equity firm, resulting in large tax savings • Developed and honed technical accounting skills necessary to prepare source documents and returns through formal and on-the-job training

• Arbitrated over 200 games to ensure safety and fairness for all involved • Attended Instruction/Certification Clinics each year and continued to educate myself on laws of the game

Honors Program – a prestigious program that elects the top ten percent of the entering class to participate in challenging coursework and complete an extensive research project. Trustee Scholarship – full-tuition academic scholarship Summa Cum Laude - highest graduation honors

As part of an agreement between Bentley University and UPC (ICADE), I was afforded the opportunity to study finance and economics at one of the top business schools in Spain. My courses at ICADE were taught with an international focus.