Brandon Charlton

Manage paid social, digital, SEM and event marketing campaigns to identify and drive clients down the funnel to purchase – including retention and lead gen campaigns In charge of all creative services – including marketing collateral design, website design, copywriting, interior design, product design, apparel design, photography and videography Identify, brief and manage vendor and freelance partnerships Led the expansion from two local studios to four national studios, increasing total revenue by $3.5M YoY Increased brand’s social following from 2k to 10k followers Manage and train a team of eight Studio Managers to consistently identify and collaborate with key partners in each market

Accounts: The Home Depot Led planning, optimization and reporting of digital, social and broadcast media campaigns ranging from $100K to $12M+ Acted as the main point of contact for all client communication – including daily status calls, department brainstorms, media presentations and performance reports Prepared industry POVs and proactively sought new opportunities for tech solution integrations Managed a team of 4 Media Planners

Accounts: FIAT, Michael Kors, PEPCID, Forevermark Executed social, digital, print, broadcast and event campaigns containing photo, video, live activations, sweepstakes and celebrity talent ranging from $5K to $1.5M Created a new reporting process, in partnership with analytics team, to deliver more frequent performance updates to clients, driving increased trust and participation on core platform offerings Managed national venue strategies, developed best practices, minimized risk, and provided reliable delivery of services to clients

Developed and executed audience growth strategies to increase social following and page views on site for TastingTable.com Increased Tasting Table’s page views from 900K to 3.5MM Reported on daily, weekly and monthly KPIs to senior leadership

Oversaw $20 million across 45 clients including: NBC, BMW, Canon, Whole Foods, Crest, Disney Spearheaded weekly status calls with NBCSports.com site team to discuss campaign performance optimizations and provided recommendations on improving traffic flow to all areas of the site Performed routine reviews of all account activity and identified opportunities to improve value and bring in additional revenue Analyzed and presented real-time performance reports and post campaign analysis to internal and external teams

Managed client timelines to ensure proper delivery of materials and labor Acted as the lead point of contact for all active jobs and bids totaling over $5M in revenue YoY Reported job statuses to senior leadership and acted as liaison to clients