Brandon Lee

- Identify and engage prospective clients across industries including retail, hospitality, education, wellness, and consumer brands - Consult with business owners and decision-makers to understand their goals and recommend tailored mobile app solutions - Manage outbound outreach across LinkedIn, Instagram, email, and WhatsApp to build a qualified pipeline - Conduct discovery calls and product demos, guiding prospects from initial conversation through to project kickoff - Collaborate with the development team to scope project requirements, timelines, and deliverables - Nurture long-term client relationships and support post-launch engagement to drive referrals and repeat business - Track and report on lead generation metrics, conversion rates, and pipeline health

Leading business development efforts for Brand Traveller, an innovative price comparison platform that helps international travelers find the best prices for luxury goods across different countries, factoring in tax refunds, currency exchange, and regional pricing variations. Key responsibilities include: • Developing and managing strategic partnerships with luxury retailers, brands, and merchants across multiple markets to expand our product coverage and data accuracy • Building relationships with duty-free retailers, luxury boutiques, and department stores to provide comprehensive price intelligence to travelers • Conducting market research to identify emerging trends in cross-border shopping and travel retail patterns • Collaborating with product and tech teams to enhance platform features based on merchant feedback and market demands • Analyzing pricing data and tax refund policies across different countries to ensure accurate price comparisons for users • Presenting platform value propositions to potential merchant partners and negotiating data-sharing arrangements Driving growth by expanding our merchant network and ensuring travelers have access to real-time, accurate pricing information for informed purchasing decisions worldwide.

Supported business development initiatives for Klook's partnerships team during the company's rapid expansion phase. Conducted market research on travel industry trends and competitor analysis across Asia Pacific markets. Assisted in preparing sales presentations and partnership proposals for attractions and activity providers. Maintained CRM database and tracked partnership pipeline with 50+ potential partners. Collaborated with cross-functional teams including product, marketing, and operations to onboard new merchant partners. Gained hands-on experience in B2B sales cycles, negotiation tactics, and relationship management in the travel tech sector.

Completed a comprehensive BBA program with focus on strategic marketing, customer relationship management, and business analytics. Core coursework included digital marketing, brand management, marketing research, and strategic management. Developed strong foundation in data-driven decision making and customer acquisition strategies essential for business development roles.