Brandi Stansbury-Moody

Spearheading a multi-brand CRM overhaul to enhance customer engagement and retention across national QSR brands. Delivering data migration, lifecycle journey design, audience segmentation, and reporting frameworks. Supporting brand teams with strategic training and optimization to align CRM performance with key business goals.

Marketing Lead for Datesy, a category-defining golden date syrup brand bringing a new everyday sweetener to market. Own strategy and execution across: - Brand positioning, messaging, and brand voice - Go-to-market planning and launch strategy - Multi-channel acquisition and lifecycle approach (social, email/SMS, influencer, partnerships) - E-commerce strategy and optimization (Amazon + owned channels) - Content strategy and production management (photo/video/UGC), including vendor and creator oversight - Focused on driving trial, repeat purchase, and mainstream adoption through a strong brand foundation and performance-minded execution.

Brand Growth, Customer Loyalty, and Multi-Channel Engagement - Scaled the loyalty program to account for 25% of overall sales, achieving +2.5% YoY growth, and increased average loyalty member spend to $14.64 vs. $12.89 for non-members. - Led brand expansion through strategic partnerships, launching a Disney collaboration across 49 stores and securing Costco placement in 17 locations, driving $830K in projected gift card circulation by 2025. - Amplified digital presence with a 4% YoY growth in social media followers and a 25.6M+ reach across news and digital platforms. - Optimized ad performance, delivering 10M+ impressions (+7M YoY growth) with industry-leading cost-per-click rates on Google, Meta, and Pinterest. - Drove customer engagement through influencer and ambassador programs, resulting in 857K+ YoY increase in reach, 30.7K+ new engagements, and 428 UGC posts vs. just 58 in 2023. - Strengthened the rewards program, implementing new initiatives such as expiring vouchers, birthday perks, and surprise loyalty incentives to boost conversion rates and return visits. - Elevated the brand through hyperlocal and national campaigns, integrating paid digital, in-store events, and geo-targeted promotions for franchisees. - Enhanced online presence and SEO by increasing customer review volume and implementing brand reputation management strategies - Led product innovation marketing for seasonal menu launches, including the introduction of French fries, local pastry collaborations, and a premium coffee program to increase AOV and morning traffic. Partnerships: BayFC/Visa social, Ontario Reign, Costco, Maya Doms, Another Planet Entertainment, Palm Hospitality

- Outlined and executed a marketing plan to position KT as an elevated B2B solutions company by identifying capabilities, strategies, and workflows all while leading a cross-functional team using empathetic leadership skills. - Spearheaded event project management, launching consumer sensory tests that generated a new source of revenue. - Established partnerships with 25+ key FoodTech entities, startups, university programs, and venture organizations to drive business development, enhance brand reputation, and collaborate on marketing efforts.

Rooted in research and discovery, our ethnographic approach combined deep exploration and detailed analysis to uncover the most impactful and actionable findings. Saage offered custom qualitative research, insights and intelligence, and brand strategy. Clients: Jackson Family Wine, Carefully App (Google Accelerator)

- Created a comprehensive year-long content plan that equipped 200 Vineyard Team members with sustainable practices, boosting consumer education by 30%. - Hosted and facilitated webinars, podcasts, wrote newsletter and website content including infographics and listicles to provide educational resources to SIP Certified and VIneyard Team members. - Initiated a campaign with Instagram wine influencers, boosting impressions for over 10 sustainable wine brands/SIP Certified members.

- Worked alongside owner/winemaker to develop brand identity, marketing positioning, and hospitality infrastructure. - Implemented a WineDirect CRM system, resulting in streamlined operations for a wine club that doubled membership annually. - Developed and launched a subsidiary brand for event programming, driving a 30% increase in revenue via boxed and by-the-glass sales.

- Oversaw both B2B and B2C content creation for web, wholesale, and retail campaigns (videos, blogs, eBooks, webinars, industry white pages, product description copywriting, and customer-facing educational collateral). - Evaluated market trends and consumer behavior, enhancing brand identity which led to a 15% increase in overall sales revenue. - Analyzed internal and third-party data to create 5 customer personas, resulting in a 35% increase in conversion rates. - Managed all onsite event programming as well as provided support for offsite experiential events all while navigating the regulatory parameters of a newly legal industry

- Implemented a comprehensive marketing strategy that positioned LC as a top winery destination, elevating industry reputation significantly. - Program design, project management, and execution for events intimate and large-scale that drove revenue and brand reputation through strategic partnerships with luxury resorts, and destination restaurants (e.g., Blackberry Farm, Post Ranch Inn) as well as maintained relationships with reviewers across media (Wine Advocate, Wine Spectator). - Collaborated with contractors to streamline creative processes, reducing project turnaround time by 40% and enhancing content quality. - Optimized CRM system (WineDirect) to increase wine club, tasting room, and event sales increasing the average order by $75.

- Used proprietary qualitative data from clients to design, plan, manage, and moderate interviews and focus groups with various target demographics around North America to assess social and consumer tendencies - Project management for on-the-ground research, leading clients through consumer immersions and retail explorations Clients: Bacardi, Bath & Body Works, 3M, Sunoco, SuperValu, Pepsi, Disney, ESPN XGames, Kraft Foods

Specialized degree in Individualized Studies with a concentration in Contemporary Theory and Metropolitan Studies.