Brandi Martinez

Founder of Casa de Ajei, an eco-conscious luxury candle brand devoted to the sacred feminine. Born from a season of deep personal healing, each collection is thoughtfully developed with non-toxic materials and created to bring beauty, intention, and warmth into everyday spaces.

Birthday Dreams is a Seattle-based nonprofit committed to helping children experiencing homelessness in the Greater Seattle Area feel seen and celebrated by providing meaningful, personalized birthday experiences. I am helping to expand the reach and impact of Birthday Dreams through strategic storytelling, business development initiatives, and digital engagement.

𝗜𝗻 𝗺𝘆 𝗳𝗶𝗿𝘀𝘁 𝘆𝗲𝗮𝗿+: • Increased organic LinkedIn following by 80% • Boosted Glassdoor reviews by 57% and Indeed by 37% • Helped secure 6 national employer brand awards • Led a social impact program with a 212% YoY increase in participation • Introduced #LifeAtSonoBello to build employee advocacy and internal storytelling • Launched a Clinical Appreciation program for 500 nurses that saw 100% participation in just 3 days • Concepted and directed a full-day video shoot, turning it into a 6-part recruitment series • Onboarded an on-demand video vendor and built a diverse content library for future campaigns and job description videos • Designed and built out a New Hire Experience in Greenhouse • Partnered with developers to customize careers site with job description videos, awards, and a new ATS integration • Created 200+ pieces of content — from video spotlights and editorials to hiring campaigns and culture pieces • Led People Programs and Recognition Events across the company • Built talent and engagement profiles to uncover success traits, job search habits, and role-specific challenges -- guiding authentic storytelling and targeted campaigns • Planned and hosted Sono Bello’s first companywide Coffee Chat webinar to spotlight our partnership with Dress for Success Worldwide • In February 2025, honored with the “Cultural Advocate” award by executive leadership • Developed an EVP strategy • Served on internal comms committee and employee engagement task force to improve culture and communication.

**Auth0 acquired by Okta on January 1, 2022** • Oversaw large budget dedicated to supporting employee experience programs. • Defined goals and metrics to influence growth and improvements. • Re-launched Global Wellbeing Program with a 7% MoM boost in engagement. • Generated $100,000+ in annual savings through vendor consolidation and automation. • Designed a 100% sustainable new hire kit, aligning with company goals and reducing annual spending by 20%+. • Launched a Multinational Mental Health Campaign engaging 2,000 employees with a 60% participation rate. • Implemented SOPs and team planning tools to optimize operational efficiency and alignment. • Drafted internal communications across various platforms to educate and promote people and culture initiatives. • Launched a new companywide intranet and designed a team-based knowledge governance framework. • Provided event planning support to the organization, and crisis resolution expertise as needed. • Onboarded new team members and established a team drive to centralize documentation. • Contributed to the global launch of a recognition program, boosting semi-annual engagement scores by 5%

• Partnered with HRBP’s and cross-department leaders to optimize shared workflows for scale and efficiency. • Defined and evolved a strategic roadmap for the benefits and wellness strategy, focusing on cultivating trust, communication, collaboration, and employee satisfaction. • Devised the inaugural Global Wellbeing program by vetting and onboarding 4 new vendors and launching in 40+ countries. • Maintained a globally competitive benefits program for employees in 3 countries. • Continuously optimized HRIS through data improvements, automation, and self-service capabilities. • Assisted leadership through a Workday integration by owning all the people data through migration, testing, and build-out for 900 global employees. • Owned the employee lifecycle for new hires, terminations, promotions, and global mobility. • Collaborated with IT and Procurement to create an HR Service Delivery model for contingent workers and vendors. • Seamlessly managed the full employee lifecycle of 100 consultants worldwide with 2 PEO partners. • Enhanced the global immigration program by creating new partnerships to process requests across 6 global entities. • Built an electronic I-9 tracking system to mitigate risk along with launching numerous standard operating procedures. • Centralized and organized all HR records onto one shared drive with a focus on compliance and growth.

• Achieved a 99% participation rate launching the first global employee engagement strategy. • Served as the main point of contact for all HR inquiries; Benefits, ER, Immigration, Talent Management, and Employee Changes. • Established key metrics to measure Employee Engagement and provided continuous guidance to leadership. • Managed the full lifecycle of the Benefits Program: Administration, Open Enrollment, Renewals, and Events. • Owned and updated HR Knowledge base by staying up to date on policies and compliance. • Built and facilitated a remote-friendly, globally accessible onboarding and swag program. • Developed HR communications and training content for employees and managers. • Launched TUNE’s first global recognition program connecting employees to company values and boosting morale. • Produced employee events like Bring Your Kid to Work Day, and Health and Wellness related fairs. • Vetted, onboarded, and launched new HR technologies and programs to improve the Employee Experience. • Defined a strategic roadmap for employee engagement and retention through survey design and data analysis. • Digitized end-to-end HR Operations, increasing process efficiency by 75%. • Supported and coordinated executive leadership through 2 rounds of layoffs and an acquisition. • Designed the dashboard of a new HRIS to align with company branding and connect employees to resources. • Introduced and created Standard Operating Procedures for all essential HR tasks.

Regus is the world's largest provider of flexible workplaces, with products and services ranging from fully equipped offices to professional meeting rooms, business lounges and the world's largest network of video communication studios. We currently have over 1,500 locations in 600 cities and 95 countries. • Led office operations for a high-end flexible business center with 80 clients and 2 Customer Service Representatives. • Area Trainer for all new CSR hires in the Greater Seattle area. • Managed and executed internal client events that fostered a sense of community and strengthened client relationships • Event Lead for local tradeshows, trainings, and in-center events.

• Led the successful launch of two full-line retail stores overseeing end-to-end operations. • Exceeded sales goals by double digits in year one of operations. • Formalized an onboarding program for all new retail sales associates, and composed formal retail policies and procedures for a handbook. • Crafted monthly programs and events to boost morale and support an inclusive and rewarding culture. • Created weekly in-store marketing and promotional campaigns, including events and targeted advertising that resulted in higher sales. • Recognized and rewarded for outstanding customer service by operating CEO. • Facilitated training and management for a youth fundraising retail program.