Sue Higgins

Brand and Digital Communications Specialist @ Brand Elevation

About

Making sure that first impressions count. Having worked in marketing for over 25 years, in a variety of roles, I can appreciate the importance that first impressions make. I founded Brand Elevation in 2005 which is now known for ‘innovation, as well as getting the job done, on time, and within budget’. My focus is to enable B2B businesses to grow by ‘building reputation’ through branding and communications as well as providing pitch and presentation skills training. I work with and enhance in-house teams to enable them to market themselves more effectively so that they reach their full potential and build a sustainable business. I work with SME’s, professional service firms, investment companies and early-stage technology organisations. I have a keen interest in entrepreneurship and extensive knowledge of the Cambridge high technology community. Clients have included Cambridge Capital Group, a leading business angel group, and several start-up companies.

Country

United Kingdom

City

Kimbolton

Industry

Education Management

Skill

Business Development, Company Branding, Online Branding, Marketing Communications, Website Development, Email Marketing, Business Strategy, SEO, Marketing, Chartered Marketer, Digital Marketing, Corporate Branding, Start-ups, Market Planning, Online Marketing, Brand Development, Digital Strategy, Web Marketing, Public Relations, Strategy

Experience

Brand and Digital Communications Specialist

Brand Elevation

2005-1 - Present · 21 yrs 9 mos

Cambridgeshire

Brand Elevation enables organisations to attract profitable new clients. It concentrates on building reputation through brand development, communications and the web.

Contributor at Impulse

Impulse, Maxwell Centre

2016-11 - Present · 9 yrs 11 mos

Cambridge

Cambridge University, Maxwell Centre, Impulse programme for tech innovators. Advising entrepreneurs on marketing planning, branding and communications.

Interim coordinator

Impulse, Maxwell Centre

2022-9 - 2023-4 · 8 mos

Cambridge, England, United Kingdom

Contributor

Cambridge Judge Business School

2010-7 - Present · 16 yrs 3 mos

Cambridge, United Kingdom

Ignite, Royal Academy of Engineering and other entrepreneurship programmes.

WE Lead Food - Community Manager

EIT Food

2019-9 - 2021-5 · 1 yr 9 mos

WE Lead Food Programme and Network for women leaders who wish to drive change, innovation and sustainability within the food sector.

Marketing and Public Relations Manager

Clearfleau Limited

2008-5 - 2017-2 · 8 yrs 10 mos

Bracknell

Clearfleau is the leading British supplier of on-site anaerobic digestion solutions that generate renewable energy from liquid bio-wastes, with reference plants in the beverage, dairy, food and biofuel sectors. Operating on a confined footprint, the plants provide increased treatment efficiency and an attractive payback (including cost savings). These cost effective plants convert production residues, including sugars, oils and fats, into renewable energy that can be used on-site to replace fossil fuels and provide carbon savings.

Business Development Director

Storisto

2013-11 - 2016-12 · 3 yrs 2 mos

Cambridge

Storisto is a ‘white label’ online digital estate management and CRM platform for legal firms. The service incorporates an online personal paperwork organiser for the client as well as a mobile app. It also provides an additional two-way communication channel between the client and the legal firm. As the service incorporates the legal firm’s corporate identity, their brand is continually reinforced, enhancing the client relationship and helping to develop a lifelong client. Storisto was formed in 2013 and is part of Angel Alerts Ltd

Media & Communications Manager

Cambridge Capital Group

2006-7 - 2013-8 · 7 yrs 2 mos

Cambridge

Cambridge Capital Group (CCG) is a leading business angel group of seventy investors who have been investing in hi-tech businesses for more than a decade.