Bramhaiah B Reddy

Customer Identity & Access - Leading RSA Authentication for 15M B2B (Business & Commercial Banking) clients. Own and execute end-to-end product strategy and roadmap for enterprise authentication serving 15M+ commercial banking users across web and mobile. Lead biometric & RSA authentication for 15M+ users, improving login experience and reducing authentication time by 50%. Partner with engineering to shape scalable authentication architecture and secure platform capabilities. Drive data-informed prioritizations using fraud metrics, customer feedback, and operational KPIs.

Adobe Business Platform (ABP) is a set of applications and services via which Adobe markets, sells, provisions, and enables the administration of its products. Led product strategy and roadmap for enterprise subscription SaaS platform enabling pricing, entitlements, billing, and Subscription lifecycle management across multiple products. Enabled self-serve onboarding, checkout, billing, and provisioning workflows, contributing to 60% global subscription growth. Partnered with UX, engineering, GTM, finance, and product operations to deliver high-quality releases and accelerate new product introductions. Defined success metrics for subscription activation and renewal workflows, improving operational efficiency and decision-making.

Improved platform release velocity by leading 3 scrum teams to build automated REST API and performance testing frameworks (Karate, JMeter), reducing production incidents for Adobe's core commerce microservices. Expanded mobile test coverage by designing and building an iOS app for in-app purchase testing, enabling end-to-end quality assurance for Adobe's AWS-hosted subscription platform.

Ensured platform reliability across 9 years by building and maintaining automation (Karate, Spring Boot) and performance testing (SOASTA, JMeter) for Adobe's subscription and commerce infrastructure, laying the technical foundation for my transition into platform PM.

Mastering Product Management

Launched Product ATLAS from zero to live by leading user research, UX design, and no-code development for a financial aid discovery tool targeting US university students.

AI for Managers is a 8-month long programme comprising of Artificial Intelligence and its components such as Statistical Learning, Machine Learning, and Deep Learning to become competent Decision Makers.

In the 18-month rigorous program, gained an in-depth understanding of user research, UX designing, defining value proposition, data analysis, and go-to-market planning. Additionally, learned skills necessary to conduct user research, develop user personas, create wireframes, and build prototypes. Furthermore, co-founded a company that designed safety equipment for two-wheeler drivers. Successfully raised seed funding for this project, which demonstrates your ability to identify and secure funding for innovative ideas. Building a start-up from the ground up requires creativity, persistence, and a willingness to take risks. My experience in this endeavor has undoubtedly helped in Future Assignments

During the certification course, I focused on improving user engagement for the Blinkist App. Through careful analysis of the current user flows, I was able to identify gaps in engagement that needed to be addressed. To address the problem, I proposed the implementation of gamification techniques. This would involve adding game-like elements to the app in order to make it more engaging and enjoyable for users. I also presented a series of prototypes to illustrate how these techniques could be applied, and developed a detailed GTM (go-to-market) plan to ensure that the new features would be introduced effectively. Overall, this approach was designed to enhance user engagement and retention, while also improving the overall user experience of the app. By carefully considering the needs of our users, I believe that I was able to develop a strategy that will help to make the Blinkist App more successful in the long run.