brad webb

Responsible for product development, technology and operations; simplifying & automating the business of content, empowering creators to create. Our job is the successful conversion of influencers, musicians, YouTubers and bloggers into Creatrepreneurs.

Founded, directed and ran all aspects of technology, product, pre-sales, post-sales & product operations. Grew staff according to plan, under budget, above talent expectations. Expanded product offering from professional services based platform to fully-automated platform product offering. Built, designed & launched initial SaaS platform. Hired and mentored 10+ engineers including a VP, Engineering & Lead Architect. Worked on multiple projects and at multiple companies with previous hires; most previous hires now in lead, architecture, management or executive roles currently. Worked with co-founders to raise $4+MM through syndicated venture rounds.

Social product consulting & product development strategy.

Worked with the VP, Engineering to set, enforce and improve standards, baseline products and overall offering. Saw company move from primarily a professional services model (branded applications) to a SaaS model (brand management platform); lead & ran high-profile R&D projects as directed from CEO.

* Lead a 40+ member cross-functional product (engineering, design, editorial, video production, product management, etc) team to operate, build, support, scale and accelerate the fastest growing online women's media company. * Responsible for all aspects of the product, mentored department heads, product management and senior team members, negotiated between sales and brand owners, owned sign-off on all new releases, process conflict resolution, cross-department function, product strategy & direction and offerings for the product. * Worked with executive stack to deliver success metrics, and owned the upward trends of those metrics including: * Audience * Quality of product * User engagement * Social growth * Custom execution performance * Search rank & growth

* Lead all corporate & business development efforts including, but not limited to: * Relationship building from initial contact through long-term contractual arrangements * Vendor selection & negotiation * New product & partner evaluation and negotiation * Initiate and execute strategic corporate initiatives including locations, joint ventures, M&A * Mentored multi-function outreach & management team to become a comprehensive one-stop-shop for working with the company in multiple facets * All of that being said, I own and am held accountable for transaction deal-flow, partner retention, vendor ROI & employee growth.

365 Plus Media provides complete cross-platform, digital solutions for brands to engage with women. Our web properties target females 18-54, and are created as highly social platforms that encourage community. 365 Plus Media focuses on high-growth technology areas (social media, mobile) while providing brand safe environments where the user is immersed in the content and, engagement poses the greatest growth opportunity for online advertising.

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