Bradley Grewal Hopkins

TQA helps organisations harness automation, artificial intelligence, and data to revolutionise industries, achieve extraordinary results, and unlock human potential. We partner with best-in-class technology providers to deliver unparalleled solutions, services, and experiences that exceed customer expectations. Headquartered in Texas, USA, we’re an international technology services and consultancy partnering with enterprises across North America and Europe to deliver next-generation results from emerging technologies.

Outline: • VP Sales EMEA for a global telecommunications and technology solutions integrator, that serves businesses, governments, communities, and individuals. • Leading and developing a high-performance enterprise sales team to disrupt industry norms and delight new and existing customers by consistently seeking to improve how we go to market. • Day to day operational and financial control of the business with full ownership of the P&L. Key Achievements: • Mobilising and setting commercial strategy for the EMEA region with a key focus on UK and Northern Europe. • Implementation of activity KPI’s across EMEA sales team. • Implemented EMEA demand generation and marketing plan. • Developing in indirect channel business across resellers and technology partners and building products to fit this route to market. • Delivered upskilling sessions for sales team and refocus on key target accounts and personas per region. • Implemented a back to basics forecasting and account planning methodology to focus the team on key outcome delivery. • Identified key customer renewals and oversaw the creation of churn mitigation plans delivering no loss of revenue in Q1 • Implemented individual Objectives and Key Results (OKR's)

Outline: • VP UK Enterprise Sales leading a team of account directors and inside sales reps selling to multinational businesses. Driving revenue growth and achieving sales targets through effective sales strategies and tactics, monitoring and analysing market trends, competitive landscape, and customer needs to identify and pursue new business opportunities. Key Achievements: • Delivering double digit new sales and revenue growth, as well as acquiring 20+ new multinational clients. • Exceeding Net Promoter Score target of +65. • Influenced customer revenue retention improvement. • Strengthened the organisation’s team culture, also implemented the DE&I strategy for the team, which has supported the organisation’s strategic objectives in hiring, developing, and retaining the company’s top talent, this has resulted in; 100% positive 360 feedback from direct team every quarter. High team retention; 1 leaver (in 3 years). 7 international high sales performers achieving above 200% of target. 3 team members being promoted. • Spearheaded the restructure of the organisation’s UK legal entity, which enabled the organisation to separate from the international entity, whilst facilitating trading activities following Brexit. • Contributed towards the organisation’s talent acquisition processes, by attending 50+ screening interviews for senior leadership, senior technical, and sales roles for the international business.

Outline: • Head of Data Analytics and Alliances EMEA for the technology consulting division of Telstra International. • Operated as a Senior Leader within the business, set the strategic direction for Data and Analytics, oversaw Solution Design, Technology Alliance Selection, Marketing Strategy, Training, and Business Development. Full P&L responsibility. Key Achievements: • Founded a new consultancy discipline within Telstra Purple to deliver Data, Analytics, and AI solutions. • Bolstered the organisation’s team, by recruiting a talented team of 16 consultants across data and data security domains. • Steered the team towards driving revenue growth to £8 million of sales per annum in consulting and solutions. • Secured 20+ new customers in addition to supporting the existing customer base

Outline: • Strategic Account Director for Company85, high growth PE backed Consulting business delivering services across the IT Transformation, Workspace, Cloud Integration, Data Management and Security. • My role was created to drive hyper growth across the technology vendor business with the objective of increasing the market valuation of Company85 to support the sale of the business. I was awarded equity based on success. Key Achievements: • Attained 300% 1st year target, and 165% 2nd year target. • Acquired 5 new customers across the banking, logistics, and technology sectors. • Fulfilled role as part of the core acquisition team for Company85 and subsequently supporting the transition to Telstra.

In my previous role as an Advisory Consultant for a strategy and operations consultancy specialising in the events and hospitality industries, I had the privilege of contributing to various facets of strategic planning, event master planning, new business feasibility and due diligence, commercial viability evaluations, and operational event delivery for hospitality venues and major events. During my tenure, I led operational delivery for prestigious projects and customers such as the Rugby World Cup 2015, The Russell Partnership, Powder Byrne, and Ski-Val. I also had the opportunity to direct financial modeling, catering development, and hospitality concepts for key clients, including Wembley Stadium, London Paramount, and ADNEC. One of the pivotal moments in my journey involved playing a central role in the development and subsequent sale of Trough Events Ltd to Evans and Peel Ltd,. This experience underscored my involvement in strategic business development and successful exits.

I had the privilege of serving as a Partner Account Manager for a high growth PE backed IT consultancy and software company, specialising in datacentre transformation, data backup and data management solutions. Driving revenue growth through key alliances was my core focus delivering 127% against my revenue target through partnering with the likes of Cable and Wireless, Hitachi Data Systems, Commvault, and Symantec.

Outline: • Professional Services Account Manager for a wholly owned subsidiary of multinational computer technology company Oracle Corporation, which operates as a manufacturer of IT hardware and software. Key Achievements: • Built new professional services revenue lines and exceeding my target every year whilst in role.

Business Management