Brad Elder

Marketing Professor @ Mohawk College

Country

Canada

City

Hamilton

Industry

Marketing & Advertising

Skill

Product Marketing, Marketing, Marketing Strategy, Search Engine Optimization (SEO), B2B Marketing, Competitive Analysis, Marketing Management, Strategy, Strategic Planning, Market Planning, New Business Development, Social Media Marketing, Product Development, Brand Management, Sales Management, Marketing Research, Online Marketing, Direct Marketing, Start-ups, Consumer Products

Experience

Marketing Professor

Mohawk College

2016 - Present · 10 yrs

Hamilton, Ontario

Full-time faculty teaching courses that include Digital Marketing, Strategic Case Analysis, Business-to-Business Marketing and Relationship Selling.

VP Marketing

Siamons International (now Rust-Oleum)

2005 - 2016 · 11 yrs

Toronto, Ontario

Early member of the start-up team that launched Mold Control®, the #1 mold-fighting brand in the home improvement retail channel. Ran the marketing department and helped grow global distribution to over 10,000 points of sale.

Marketing Instructor

McMaster University

2008 - 2011 · 3 yrs

Hamilton, Ontario

Taught Business-to-Business Marketing for McMaster's Continuing Education Marketing program for three years.

Director of Corporate and Product Marketing

Workbrain

2004 - 2005-10 · 1 yr

Spearheaded the vertical marketing strategy including development of industry-specific marketing plans, sales toolkits and public relations initiatives.

Director of Communications

Workbrain

2003 - 2004 · 1 yr

Led public relations and communications initiatives during the company's IPO in 2003.

Strategic Alliances Manager

Workbrain

2000-5 - 2003-10 · 3 yrs 6 mos

Managed Systems Integrator relationships with partners that included in Accenture and IBM, and collaborated with internal sales and strategic alliance partners to secure new Fortune 500 customers.

Product Marketing Manager

Smith+Nephew

1994-9 - 1999-6 · 4 yrs 10 mos

Developed and implemented the Canadian marketing plan for a sport medicine product line, selling into hospitals, physiotherapy clinics and home health care retailers.