Bradley Dowis

• Leading SEM and App Download channel strategy, execution, and optimization. • Designed and executed SEM bid optimization testing increasing gross profit over control, allowing us to scale spend YoY by more than 2x, highlighted in the Q3 2021 earnings call. • Worked closely with our analytics team to rework app attribution following Apple’s ATT implementation allowing us to re-scale iOS investment across both Google Ads and Apple Search Ads. • Led streamlining of ad structures to reduce bloat and improve aggregation of conversion volume to better suit current bid strategy best practices. • Multi-Touch Attribution model experience, understanding and optimization towards cross-channel goals.

• High level strategy, implementation & optimization of SEM accounts. • Co-led design & execution of multiple account restructures and expansions within several areas of the business. • Developed and implemented complex multi-market keyword & DSA structures focused on maximizing the strengths of each campaign type. • Drove cost reduction for Branded Search through improved bidding automation. • Extensive experience with internal Multi-Touch Attribution Modeling. • Rabid Squirrel Award Winner: Awarded for my energy, speed, tenacity, & ferocity in pursuing our team’s goals.

• Direct campaign management of SEM & PLA accounts, client vertical was Specialty Retail. • Primary client contact for account including weekly & daily reporting. • Overseeing Associate Media Manager & Junior Associate training and goals. • Led restructuring effort for both Search and Shopping accounts. • Reporting & optimization automation improving team efficiency & Excel knowledge. • Utilized Google DDA and Last Click reporting models. • Led creation of QBR material with Supervisor QA for clients.

• Intermediate experience in SEM & PLA accounts, client vertical was Large Scale Retail. • Managing the day to day performance of client accounts. • Handled the creation & sending of all reporting. • Utilized Visual IQ Multi-Touch Attribution (Now Part of Neilson Marketing Effectiveness) and Last Click reporting models. • Experience in training newly hired Junior Associate employees in SEM. • Automated documentation to streamline reoccurring processes. • Experience in building, uploading and scheduling keywords & creative ads to support a variety of retail promotions and account expansions. • Supported restructuring of both PLA & SEM accounts.

• Fundamental experience in SEM accounts, client vertical was Consumer Reporting. • Analysis & reporting on account performance. • Utilized Visual IQ Multi-Touch Attribution (Now Part of Neilson Marketing Effectiveness) and Last Click models. • Recommend strategies to improve, troubleshoot & proactively avoid issues for the client’s account.