Brad Ireland

Leading growth initiatives across the business, delivering engineered temporary power solutions to construction, infrastructure and utilities projects. Responsible for shaping go-to-market strategy, developing strategic client relationships and building a sustainable pipeline that drives long-term rental revenue. I work closely with operational and technical teams to ensure strong commercial discipline, high utilisation and reliable project delivery. Focused on building predictable growth, strengthening market presence and contributing to the wider strategic direction and development of the business.

Leading the Group's Sales Team, and working with the MHM team to achieve the Groups Goals across all three of MHM Group Divisions. MHM New Equipment Sales Division, MHM Used Equipment Division, MHM Rehire Division.

Playing a lead role in delivering the Hire & Construction Industry with market leading products; as well as priding myself on providing the customer with the best solution for them and their customer. Our vast range covers generators, solar-hybrid-generators, fuel storage, lighting towers & engine drive welders along with product related accessories. Our product is available as New, Quality Used or for UK National & Ireland Rehire. Our Rehire is ONLY available to Plant & Tool Hire companies and is NOT available to the open market, meaning that we do NOT hire direct to your customer!!

Taking a lead role on working with clients from the Fuel Distribrution industry, as well as playing a major role in the Fuel Solutions Group on major projects across the globe.

Currently Covering- South West of England, Scotland, N.Ireland & Republic of Ireland Previous Areas Covered: Wales, Outer London & M4 corridor As a Business Development Manager I work to improve my organisation’s market position and achieve financial growth. Defining long-term organisational strategic goals, building key customer relationships, identifying business opportunities, negotiating and closing business deals and maintaining extensive knowledge of current market conditions.

To meet and exceed sales targets, oversee and coordinate sales activities within the customer service team. To continue to give western customers the high level of service they require. Other primary responsibilities included: -Taking prime responsibility for quotations in the export territory and nominated Key accounts - Ensuring targets and KPI's of the Customer Service team ( CS team) were hit. - Daily management/ leadership of CS team, ensuring optimum motivation and support , and imparting the corporate mission, values and vision. - Work on preparing strategies to develop existing and new customers - Identify new markets outside of targeted area, and report potential opportunities and threats.

I had several positions during my time with Direct Line group. Sept 2014- Mar 2015 My finally positions was as a Team leader in the Homes Sales department . Where I led a team of sales consultants. Where my main responsibilities were to ensure Sales targets and KPI's were met, which were mainly around new customer business. Also to coach & develop members of staff to their full potential, and to keep them motivated at all times. Sept 2011- Sept 2014 My roles prior to this was stepping up as a Team leader in the Home retention department. My main responsibilities were similar to the above but focused on retaining existing customers. For the first few months I was a consultant, but was shortly asked to step up and take on more responsibility due to my high performance and knowledge levels. However at times I was often taken away to help support training of new and existing staff. to develop their knowledge and skills. I also got involved in special projects that would improve the level of service we provided. With some of the projects leading to national changes in the Sales, retention, and customer service departments. May 2010- Sept 2011 I worked as Motor Insurance sale consultant. My main responsibilities were too hit my sales targets for new customers. Up selling and cross-selling as much as possible. This was all done on a inbound basis. I consistently performed at a high level.