Brad Hunter

Founded company in 2018 to fulfill an unmet need for home game room enthusiasts - premium backlit frames for pinball artwork. Achieved $40k in gross revenue in year 1 with a $2k marketing budget.

Recruited to lead all marketing efforts across the Raw brand, acting as the VP/GM.

Recruited to build out the strategy and execution of a branded portfolio of dog care solutions. Identified 3 key dog care pillars along with leading the validation process for product innovation solutions. Company restructured and eliminated role to focus on an affiliate model.

Recruited to lead the brand's marketing strategy and execution. Developed and led 18 month innovation pipeline and commercialization process - delivering new SKUs every month, one new product format, a new consumer segment, and the 2nd best selling SKU within 3 months.

Promoted to lead a cross-functional team of six across marketing, innovation, strategy, sales, and ops across the Ro OTC portfolio of brands. Doubled retail revenue within 6-months through store count and category distribution growth.

Recruited to lead retail strategy with focus on driving growth.

Recruited to manage the Devices category for 60 brick and mortar locations across the US. Devices ranged from tablets and accessories to security cameras. Amazon shut down the business in the Spring of 2022 to focus on their grocery division.

Promoted to lead shopper marketing activities for Kraft Heinz's largest account, Walmart. Worked with 8 of the largest brands at Kraft to drive conversion at shelf by executing a variety of tactics throughout the customer journey: pre-shop, shop, and post-shop phases.

Promoted in under a year to help drive growth on the one of the largest brands in the Kraft Heinz portfolio. Partner with creative, design, media, PR agencies and outside brands to create continued excitement for Lunchables. Manage commercialization projects and the budget that funds all working and non-working spend.

Recruited to drive growth for the Kraft, Cracker Barrel, Athenos, Hoffman’s, and Polly-O snacking cheese and deli portfolio.

Promoted in less than a year to lead and manage upstream, white space innovation, driven by consumer insights for Optimum Nutrition, BSN, and Isopure. Projects spanned across new demographics, categories, geographies, occasions, and channels. • Launched ON Protein Almonds in 2018 - new to world innovation - from insight to launch • Tested 125 product concepts in a 12month period- from concept writing to programming, deployment, analysis, report, and presentations to senior leaders • Managed community of 3,000 to develop, program, deploy, analyze, and report surveys, iHUTs, and concept tests across all brands.

Recruited to lead NPD and insights projects for Optimum Nutrition, Isopure, BSN, and Amazing Grass. Wrote and programmed studies for our online consumer panel, then mined the data for insights, resulting in consumer-led decisions around product names, formulas, claims, key attributes, and price/value proposition.

Recruited to manage base and innovation projects across 6 laundry care brands: Purex Crystals, 20 Mule Team Borax, Zout, Fels-Naptha, Sta-Flo, and Purex 2. Increased YoY sales on a $40MM business with only a $100K budget.

Worked on projects for Mars, Verizon, and Harley-Davidson.