Brad Roberts
Vice President - Sales and Operations @ Medicine Safe
About
Results driven sales manager of consumer products who utilizes industry relationships, market experience and individual product attributes to maximize sales through multiple channels of distribution. Success built on integrity, strong work ethic, relationship building with excellent communication and interpersonal skills. My primary focus has been with the large national retailers for both in-store and online.
United States
Charlotte Metro
Consumer Goods
Product Development, Sales Management, New Business Development, Forecasting, Retail, Account Management, Sales, Inventory Management, Product Marketing, Marketing Strategy, Negotiation, Contract Negotiation, Strategic Planning, Product Management, Online Advertising, Marketing Communications, Microsoft Excel, Marketing, Business Development
Experience

Vice President - Sales and Operations
• Provide daily management of Amazon, Walmart.com, and bulk order business accounts. • Manage Amazon Vendor Central and Seller Central (FBA and FBM) sales verticals. • Grew Coalition and Bulk order business by 250% since 2018. • Identified, Partnered and Developed new products with factories overseas. • Directed Import and Warehousing of brand products.

Key Account Manager
Hoboken, NJ
• Provide daily management of accounts, distributors and independent sales representatives to grow brand sales and awareness. • Received test program commitment from Sam’s Club, significant interest from Walmart and final proposal consideration from Costco for company’s ice pops and slush makers. • Sold Bar Ice products to Bevmo and Spec’s Wines and Liquor’s. Presented the Bar Ice line to Total Wine, Big Red’s Liquors, Liquor Barn and Binny’s Beverage Depot. • Identified and contacted target accounts for company’s new hydration product line including REI, Dicks Sporting Goods, Bass Pro, West Marine, Sun & Ski, Big 5 Sporting Goods, Moosejaw, Finish Line, Campmor, Backcountry, Sportsman’s Warehouse and Safeway. • Sold hydration products to Jackrabbit Sports, Fleet Feet Sports and multiple independent running stores. • Renewed legacy account relationships and updated their product offering including Michaels, Hobby Lobby, Tuesday Morning and HEB.

National Sales Manager
• Increased company sales from $9M to $15M in 3 years; Prospected and Brought in new clients while managing existing clients. • Design and implement specific sales strategies geared toward growing accounts across multiple channels of distribution. • Prepared then deliver corporate sales presentations to buyers at national retailers. Notable accounts managed by year: - Costco (2013-2016), Walgreens (2013-2016, legacy), Pep Boys (2013-2016, Legacy) - Best Buy (2014-2016), Staples (2014), Meijer (2014-2016), AutoZone (2014) - Target (2015), Best Buy Canada (2015-2016), Advanced Auto Parts (2015-2016), Rite Aid (2015-2016), Sam’s Club (2015), Costco Mexico (2015) - Total Wine and More (2016), Spec’s Wine and Liquor’s (2016), Discount Drug Mart (2016) - Walmart (2013, 2015, 2016), CVS (2013-2016), BJ’s Wholesale (2014-2016) • Directed marketing, sales, and operation teams on the creation of channel specific products and strategies. • Hire, train and manage manufacturer sales representatives establishing a dedicated national sales force. • Negotiate national and international distribution contracts as well as reseller programs for brick and mortar, online partners and international resellers. • Identified, Contacted and Presented company’s SaaS remote monitoring app, BACtrack View, to government and fleet management corporate accounts.

Manufacturers Rep
• Provided sales admin and marketing support to the point teams for consumer retailer accounts including; Best Buy, Target, Costco and the Home Shopping Channels. This position evolved to full sales account management responsibility for a broad range of accounts across several channels of distribution. Suppliers include: Casio, Yamaha, Ion Audio, Behringer, Samson Technologies, Revolve USA, BACtrack Breathalyzers and Magpix. • Managed QVC, HSN and Shop NBC airings by interacting with the buying team to secure product placement, retain and then prep on-air host(s) -scheduling/training, QA approval, inventory management to support on-air/online sales. • Secured initial product meetings with retailers such as Urban Outfitters, B&H Photo, J&R Music and Hammacher Schlemmer. • Coordinated all meeting follow up action items between suppliers and accounts including; Meeting recap summary notes, samples and marketing materials support.
Brad Roberts's Contact Information
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