Brad Bielak, MBA

• Lead strategic marketing execution for the Retail Marketing and Lead Strategy teams within an agile operating model, primarily supporting Consumer Deposit acquisition campaigns. • Drive end‑to‑end execution of omni‑channel, client and prospect‑facing marketing campaigns across Direct Mail, Email, Online Banking messaging, and Leads channels. • Develop and manage detailed project plans, timelines, and deliverables to coordinate campaign execution across channel, analytics and agency partners. • Achieve accurate and timely campaign execution while proactively identifying risks, resolving issues, and escalating strategically to maintain delivery and performance. • Influence business and marketing stakeholders on channel strategy and execution best practices by developing new standardized processes and campaign procedure documentation. • Ensure compliant campaign execution by managing documented approval checkpoints, partnering with risk and compliance teams, and supporting ongoing audit activities.

• Collaborate with multiple departments within the Division of Marketing & Communications to develop marketing plans, present to marketing and clinical leadership, and execute campaigns across multiple clinical service lines with a focus on achieving division and enterprise goals. • Lead consumer awareness and volume driving initiatives to drive increased patient and surgical volumes with positive ROI. • Test and optimize multiple service line paid search campaigns, while also reviewing online lead reporting in Tableau and keywords to identify opportunities to gain additional leads. • Write copy, coordinate production, and promote videos for enterprise webpages and social media that are directed at consumer and physician audiences. • Manage and develop content for multiple enterprise social media accounts, building unique follower bases and driving engagement on LinkedIn, X, Instagram and Facebook. • Produce multiple enterprise podcasts, which have improved listens YoY while also testing patient acquisition opportunities with a traditionally awareness-driven tactic. • Test and optimize print and digital marketing tactics to help drive physician reputation, leading to improved awareness and physician referrals.

• Collaborates with multiple departments within the Division of Marketing & Communications to develop marketing strategies that are presented to clinical teams and executed across multiple institute and service lines, with a focus on achieving division and enterprise goals. • Test and optimize print and digital marketing tactics to help improve physician reputation, leading to improved U.S. News rankings for institutes I support. • Lead consumer awareness and volume driving initiatives, particularly for colorectal cancer, colonoscopy, and international initiatives. • Build global brand awareness and drive engagement with international leads and patients through eNewsletters and patient emails reaching 10K+ engaged leads and patients per deployment, along with developing collateral for in-country representatives, all of which includes the facilitation of copy translation into multiple languages. • Create, troubleshoot, and optimize multiple service line and international paid search campaigns, while also reviewing online lead reporting and keywords to identify opportunities to gain additional leads. • Identified new, engaging episode topics and opportunities for promoting Cleveland Clinic’s Butts & Guts podcast. • Served as a mentor for our team’s 2021 intern, meeting with her weekly, training her on Google Analytics, and continuously providing her with context regarding how her assignments were helping achieve division goals.

• Foster strong client relationships while seeking ways to develop marketing initiatives for my clients and their local affiliates by providing critical insights that build strong, strategic and tactical recommendations leveraging BrandMuscle's solution. • Manage short and long-term client projects in collaboration with multiple internal departments, including Creative, Technical Operations and Sales Teams. • Proactively research and identify new opportunities in traditional and digital marketing tactics while analyzing client campaign performance data to provide recommendations on continuous program growth and development. • Lead the preparation and presentation of strategic plans and on-going status meetings with clients and internal Teams. • Manage a Team that includes a direct Account Executive report, overseeing all aspects of his performance including onboarding, training and development, bi-annual performance reviews and weekly coaching sessions. • Conduct and administer client billing each month in collaboration with the Finance Team, as well as ongoing revenue analysis and forecasting.

• Oversaw day-to-day activity on accounts to ensure smooth operation of campaigns and projects, including maintaining project deadlines and accuracy, billing, client service and internal communications. • Managed campaigns and projects that included branding, message development, print collateral, direct mail, digital media, website development and fundraising. • Led a team of six designers and one Jr. Account Executive to ensure client expectations were met and exceeded. • Assist with new business lead generation and pitches, as well as updating prospective client database. • Responsible for the creation and organization of media reconciliation spreadsheets and tracking of media buys.

•Develop an integrated marketing campaign for Glidden Paint sold in Walmart for the AAF 2013 National Student Advertising Competition. Presented to Glidden/AAF executives. Team received 4th place in district •Coordinate the participation of 15 student members and manage the day-to-day execution of research, idea generation, creative strategy, tactics and media plan •Plan and facilitate weekly status meetings, assign duties and encourage participation •Serve as liaison between university officials, faculty advisors and the organization •Created recruiting campaign to drive new student membership •Participated and presented in 2012 NSAC sponsored by Nissan. Team received 3rd place in district

• Managed the CSU Street Team- a group of 18 students that conduct grassroots marketing tactics to help convey University messaging to college and high school peers o Developed, wrote and executed marketing plan o Researched and coordinated events and promotional opportunities o Created schedules and activity reports o Reviewed resumes, conducted interviews and made hiring recommendations for members • Participated in the planning and execution of Tiki-Frosh, an orientation event for incoming freshmen o Pitched advertising opportunities to over 150 businesses o Coordinated promotional opportunities with departments and student groups on campus o Wrote copy and provided art direction for coupons and promotions o Coordinated on-site activities for participants on day of event • Wrote copy, provided creative direction and managed the production of direct mail, brochures, print ads, posters, fliers, hot cards, videos and presentations • Identified story opportunities, conducted interviews and wrote copy for ENGAGE, an award-winning monthly newsletter that targets current and prospective students • Researched, developed and created content for the University’s social media platforms

• Researched, developed and wrote media plan for Cleveland State University’s Theater Program. Negotiated media buys for plan with a $15,000 budget and presented plan to client • Responsible for the creation and organization of media reconciliation spreadsheets and tracking of media buys for the Cleveland State University account • Participated in brainstorming activities for various clients • Conducted research to investigate current trends in the marketplace

Working with marketing and aquatics departments on promotional materials for summer aquatics programs. Creating a wide variety of materials to increase awareness and facilitate action towards the programs, including flyers, brochures, postcards, news releases and event planning.