Brad Meissner
Director of Product Management - Industrial Stationary @ Generac
About
I serve as the Director of Product Management for the North American Stationary Industrial product lines at Generac. I hold degrees in Mechanical Engineering, Engineering Management, and an MBA. I have spent most of my career in the power generation industry. My career started in engineering but transitioned to product management, I spearheaded the creation and delivery of some of the most streamlined and sustainable standby power solutions in the market. Among my numerous accomplishments, I was instrumental in developing an intelligent solar-to-generator power switch that supports the function of clean water filtration systems in refugee camps around the world.
United States
Greater Milwaukee
Mechanical Or Industrial Engineering
Leadership, Product Development, Marketing Strategy, Interpersonal Skills
Experience

Product Manager - Global Large Diesel Generators
Kohler, Wisconsin, United States
• P&L responsibility for North America business. • Global responsibility for product roadmap, product development, and major supplier coordination. • Execute up to 5 simultaneous multi-million-dollar new product development programs to meet cost, performance, and brand expectations. • Complete global market and segmentation studies to determine product and channel priorities. • Develop strategy and alignment to drive growth in Data Center and Water Utility focus segments. • Develop and execute on 5-year multi-generational product plan

Product Manager - 700KW+ Diesel Generators
Kohler, WI
• P&L responsibility for business. • Complete market and segmentation studies to determine product and channel priorities. • Coordinate efforts of cross-functional teams to meet intermediary and end-user demands. • Develop strategy and alignment to drive growth in focused segments. • Train customers, sales, and support staff on the product line benefits and differentiators. • Develop and execute on 5-year multi-generational product plan.

Associate Product Manager - Portable Generators and Pumps
Kohler, WI
• P&L responsibility for business • Complete market and segmentation studies to determine product and channel priorities • Coordinate efforts of cross-functional teams to meet intermediary and end-user demands • Develop strategy and alignment to drive growth in focused segments • Balance product line goals with division and corporate goals • Train sales and support staff on the product line benefits and differentiators

Senior Project Engineer - Manufactured Components
Kohler, WI
• Manage a team comprised of an engineer and four engineering analysts. • Enclosure design for industrial range of gaseous and diesel generator sets. • Sub-base fuel tank design for entire industrial range of diesel generators. • Alternator mechanical development and maintenance. • All products developed and maintained for in-house manufacturing. • Work directly with teams located in Changzhou, China and Pune, India.

Project Engineer - Alternator Design
Kohler, WI
• Direct manager of CAD Analyst • Work in small team of 7 engineers as a technical resource for the other groups. • Design product to be meet costs and specifications determined by marketing. • Directly involved with systems design for alternator plant in Changzhou, China. • Work directly with 2 teams located in Changzhou, China and 1 in Pune, India. • Participate in focused cost reduction exercises that examine all aspects of a product.

New Product Development Intern
Hartland,wi
• Worked directly with a team of 8 engineers and technicians to develop new technology for the 1100 line of conveyors and the brushless DC motor line of conveyors. • Developed skills to manage conveyor programs during release to manufacturing. • Worked extensively with Pro Engineer software. • Managed and assisted on up to 5 projects simultaneously. • Completed technology research for possible new product opportunities.

Applications Engineering Intern
Milwaukee, WI
• Designed custom control panels and circuits in a team of 12 engineers. • Developed skills necessary to work and manage group projects. • Extensive use of lean processes in a global industry. • Worked with customers and professionals from Mexico and China.
Education

Mechanical Engineering
Coursework completed in Electrical Controls, Machine Design, and Computer Programming Qualifications: Graduate level experience in Business Management with China Developed leadership skills through participation in on-campus organizations.
Brad Meissner's Contact Information
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