Bruna Pistacchio

• Developed and maintained content calendars for product launches and promotions, collaborating with cross-functional teams for cohesive campaigns. • Enhanced content quality standards, ensuring consistency and high performance across platforms and eCommerce partners. • Optimized site performance through data analysis and A/B testing, significantly improving efficiency and ROI. • Spearheaded automated email marketing campaigns, boosting conversion rates by 25%. • Designed and programmed Shopify-based websites for cost-effective, high-efficiency eCommerce solutions, incorporating optimized site navigation for enhanced user experience and customer engagement. • Applied AI-driven marketing tactics to personalize campaigns and increase audience interaction. • Managed compliance with WCAG 2.1 standards and data protection laws (CCPA, CPRA). • Improved Amazon sales through well-crafted product pages, A+ content, and video strategies. • Implemented content strategies for marketplaces such as Amazon, Walmart, Michaels, and Target, driving significant sales growth. • Monitored digital marketing and industry trends to shape effective marketing strategies and maximize ROI.

• Supported President/CEO with scheduling, organizing meetings, capturing meeting minutes, and coordinating audio/video conferences. • Managed crew travel coordination and accounting/administrative tasks, including bookkeeping, payroll, and expense control. • Assisted with graphic design projects (logos, brochures, invitations).

• Managed brand implementation projects and marketing/event strategies. • Coordinated social media content creation, influencer outreach, analytics, and community management. • Managed e-commerce, SEO, SEM/PPC strategies, web traffic, statistics, and analytics. • Designed graphics and websites.

• Developed and coordinated marketing and sales plans for internal and external clients (Philips, LG, Sylvania, Osham, Siemens). • Planned events and workshops for lead generation. • Implemented e-commerce and online sales strategies. • Created marketing materials and managed public relations. • Oversaw social media strategies, analytics, and content generation. Special Project • As a marketing strategy, I was responsible for creating a museum about the light bulb history. I worked on this project from the conception of the idea to the construction of the building. The project provides countless social benefits for the community and non-profit organizations with the donations from the museum project. The federal government acknowledges the Lighting Museum of São Paulo since 2013 (IBRAM license).

• Developed strategies and managed clients, including Benner Sistemas (TBA Group), Multirede, MCFCW. • Coordinated budgets, marketing plans, sales incentives, and event planning.

• Managed event production and coordination, including budget control, event location selection, and logistics for events across the country. • Implemented joint venture for LG-Nortel, coordinating technical and commercial training, gift logistics, partner/channel programs, and marketing materials.

• Assisted in corporate reorganization strategies. • Coordinated project management and start-up project development, focusing on investment and partnership acquisition.