Balázs Both
Head of Marketing @ RentBen
About
I have more than 10 years’ experience in marketing communications. As a team leader and Account Director in advertising agencies I have been able to take part in numerous marketing communications projects (both ATL and BTL) for clients from the different fields of business from pharmaceutical- airline-, automotive-industry, retail to bank sectors. I was involved in strategy and campaign planning as well as execution; I am familiar with all process of brand building.
Hungary
Budapest
Marketing & Advertising
adat vizualizáció, adatelezés, Client Delivery, Analytical Skills, Communication, Customer Acquisition, Marketing Campaign Management, People Management, Online Advertising, Marketing Communications, prezi, Digital Strategy, Digital Marketing, Online Marketing, Marketing Management, Marketing Strategy, Social Media Marketing, Integrated Marketing, Account Management, Creative Strategy
Experience
Head of Marketing
RentBen
Client Services Director
Nitro Brand Loyalty
Budapest, Hungary
As a Client Service Director I spearhead the cultivation and growth of client relationships, ensuring satisfaction and aligning digital marketing strategies with their business objectives. My role encompasses strategic leadership, team development, and driving operational excellence across key accounts. I am deeply involved in business development, identifying growth opportunities within existing partnerships and contributing to new client acquisitions. My expertise lies in leveraging industry insights and trends to guide innovative campaigns.
Head Of Communications
Property Market Real Estate Development
Hungary
Devise and deliver Property Market's communications strategy, enabling PM to achieve its strategic objectives by delivering visible, measurable projects and campaigns. Managing and support daily work of the marcomm team.
Head of Marketing and Passenger Information
MÁV-START Zrt.
Budapest, Hungary
Developing, implementing and managing marketing strategy by studying economic indicators, tracking changes in supply and demand in puplic transport, examining research database by identifying and assembling marketing information. Supporting marketing staff by providing information.
Head of Marketing Department
BKK - Budapesti Közlekedési Központ
Developing, implementing and managing marketing strategy by studying economic indicators, tracking changes in supply and demand in puplic transport, examining research database by identifying and assembling marketing information. supporting marketing staff by providing information.
Prezi trainer
Kreatív Magazin
Learn more: http://www.kreativ.hu/esemeny/prezi_workshop/index.php
Speaker in different conferences/workshops focused on marketing communications: Regular Prezi workshops ● Pharma Communications Conference: Role of storytelling in pharma communications ● Smart devices in the pharma communications ● EU Open Days: Prezi ● Budapest Corvinus University: Online tools in the communications of tourism
Account Director, Starski
Kreatív Magazin
Budapest
Creating strategy of our major clients such as ELMŰ, FŐGÁZ, GDF SUEZ or VOLVO. Managing daily work of our team at the agency. Creating/managing tactical campaigns for our pharmaceutical clients such as IBSA, Berlin Chemie, Exeltis, MSD that supports Product Managers’ and Sales Representatives’ work.
Account Director
Clair Communication
Managing daily work of the account team, take part in strategy planning of major clients: STIHL, Beiersdorf, ÚjHáz Zrt., BOLS Hungary etc.
Group Account Director
Hammer Agency
Planning and implementing Malév’s domestic and foreign communications, managing daily work of the dedicated team
Account Manager
Hammer Agency
Implementing, managing tactical campaigns of mainly multinational clients: General Motors, Tesco, Tesco Personal Finance (Royal Bank of Scotland), Malév Zrt. MTI
Education
Budapest Metropolitan University
Economist specialized in Artificial intelligence in business and finance
University of Debrecen (UD)-Faculty of Economics and Business
MBA
Budapest University of Economics and Business
Economics
Balázs Both's Contact Information
Phone
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