Borja Cameron

Head of Digital Marketing and Communications @ Alsea

About

A board-level marketing, and digital transformation experience executive with +20 years experience. Demonstrated ability to deliver top and bottom-line growth in fast-moving companies, deliver customer-centric digital transformation, and successfully grow brands, products, and services. Extensive experience integrating across digital and offline marketing activities, with solid experience in branding, e-commerce, direct sales, CRM, and retail communications. Before joining Electrolux, I worked for Samsung and several advertising agencies and completed a Management Development Program at IESE Business School. Specialties: Business-focused – results-driven - Brand & Digital Strategy - New Product Introduction - strategic planning - Consumer & Market Insight - Media Mix Optimization - Data analysis - go to market planning & execution - Budget management.

Country

Spain

City

Greater Madrid Metropolitan Area

Industry

Marketing & Advertising

Skill

Digital Marketing, Digital Strategy, Marketing digital, Advertising, Brand Management, Estrategia digital, Strategy, Gestión de marca, Mercadotecnia, Online Marketing, Publicidad, Online Advertising, New Business Development, Mercadotecnia en medios sociales, Estrategia de mercadotecnia, Redes sociales, Marketing integrado, Planificación de medios, Business Development, Business Strategy

Experience

Head of Digital Marketing and Communications

Alsea

2022-1 - Present · 4 yrs 9 mos

Board Member

IAB Spain

2025-6 - Present · 1 yr 4 mos

Co Founder

Fundación Juegaterapia

2010-9 - Present · 16 yrs 1 mo

Head of Marketing Iberia

Electrolux Group

2018-8 - 2021-12 · 3 yrs 5 mos

Madrid y alrededores, España

Tasked to lead a cohesive three-year marketing plan based on increasing recruitment and retention and to transform a renowned engineering company into an innovative and sustainable love brand. Core member of the Iberia Executive leadership team and EMEA Marketing Leadership Team. - Spearheading and accelerating Electrolux Iberia's ambition to become BIC in Consumer Experiences in the industry and beyond. Focus on team and capability building, digital transformation, and business model transformation to put the consumer first in everything we do. - In charge of: 3 Global Brands x Advertising & Comms x Everything MarTech (Consumer Insights, Omnimedia, Data Science & Analytics) x Retail, eCommerce & CRM. - Leading a team of 10+ experienced consumer and trade marketeers to Build a high-performing marketing function of a fast-growing international company.

Marketing Manager

Samsung Electronics

2012-8 - 2018-8 · 6 yrs 1 mo

Madrid y alrededores, España

Senior Digital Consultant

FullSIX Groupe

2011-1 - 2012-8 · 1 yr 8 mos

Madrid Area, Spain

Zway Design College and Production Workshop (Ethiopia).

Volunteer

2009-10 - 2010-10 · 1 yr 1 mo

Ethiopia

Following my own initiative, in 2009 I gave up my job and decided to move to Ethiopia as a volunteer. There I initiated, applied and supervised a management and communication system for a local fashion design college and workshop.