Isabela Borges

HR professional leading Talent & Culture initiatives across Latam South at BAT, covering Talent Management, Learning & Development, Culture, Diversity & Inclusion, ERGs and Employee Listening. Passionate about driving impactful people strategies, strengthening culture, and enhancing employee experience through data-driven insights and inclusive practices.

Responsible for leading the Talent Acquisition and EVP strategy in the Latam South region, with a focus on attracting diverse talent and strengthening the employer brand across South American markets. - Implementation of regional Employer Branding initiatives, boosting engagement through digital channels, brand campaigns, and positioning BAT as an employer of choice. - Contribution to the maintenance of the Top Employer Latin America certification, reinforcing the company’s commitment to best practices in people management. - Leadership of the company’s early careers programs — Global Graduate Programme and Internship Programme — from strategic planning to execution and brand positioning. - Close collaboration with the company’s internal recruitment team to continuously improve attraction and selection processes, ensuring a more efficient and candidate-centric journey.

- Responsible for the strategic HR partnership across the Centro, SP Interior, and Paraná sales regions, covering a broad scope including performance, compensation, employee relations, talent development, culture, inclusion, recruitment, engagement, and organizational effectiveness. - Acted as a trusted advisor to the commercial leadership, supporting decision-making and driving the development of high-performing teams. - Led the MUVE (Women in Sales) program, a strategic initiative focused on attracting, selecting, and fostering a more diverse and inclusive environment within the commercial area.

- Acted as HRBP for Strategic Planning and Insights (SP&I) with a LATAM scope, driving initiatives related to organizational culture, engagement, and high-performance team development. - Led the Talent Management agenda for both the Consumer and Commercial Directorates, facilitating talent reviews, succession planning, and readiness discussions. - Supported the Sales team in the Regional Centro, enhancing leadership effectiveness and implementing people strategies aligned with business priorities.

- Acted as a Senior HRBP for strategic corporate areas (Legal & External Affairs and Human Resources) with a national scope, providing consultative and generalist support to enable the people strategy execution. - Responsible for headcount planning, recruitment and selection, training and development, work journey management, and facilitation of workshops—supporting leaders in building high-performance teams. - Strong collaboration with specialist areas such as Labor & Union Relations, Compensation, and Talent Management, ensuring alignment with the organization’s policies and strategic guidelines.

- Served as an HR consultant for corporate areas (Legal & External Affairs, Finance, IT, and HR), focusing on people management activities and providing strategic support to leadership. - Responsible for monitoring legal indicators related to working hours, vacation, and legal quotas. - Managed budget control and headcount tracking for supported areas. - Participated in career development and leadership strengthening projects.

- Acted as an HR consultant for corporate functions (Legal & External Affairs, Finance, IT, and Human Resources), supporting leadership teams on strategic people topics. - Responsible for managing the Internship Program, overseeing the entire process from recruitment to onboarding, and working closely with managers to ensure a strong development journey. - Led the Apprenticeship Program, coordinating with educational institutions and handling recruitment, hiring, and ongoing engagement of young apprentices.

- Participated in workplace infrastructure projects focused on accessibility and physical space improvements, applying Six Sigma methodology. - Supported Diversity & Inclusion initiatives by fostering a more welcoming and inclusive work environment.

- Supported the psychosocial development of children and adolescents through behavioral observation and group engagement strategies. - Designed and facilitated group dynamics to enhance communication, leadership, and conflict resolution skills. - Developed weekly reports and structured work plans with clear goals and deadlines, ensuring continuity and progress in activities.

- Participated in therapeutic groups using the Cognitive Behavioral Therapy (CBT) approach, working within a multidisciplinary team in the Program for Studies and Assistance in Substance Abuse (PROJAD). - Supported workshops focused on the prevention and treatment of substance abuse, in collaboration with professionals from psychology, medicine, and social work. - Developed skills in giving feedback, teamwork, and coordination across different areas of mental health care.

- Assisted in teaching mathematics to students preparing for highly competitive federal high school entrance exams (e.g., CEFET, CAp-UFRJ, Pedro II, IFRJ, Fiocruz). - Designed study materials, tracked attendance, and delivered motivational sessions to boost student performance using Neuro-Linguistic Programming (NLP) techniques. - Fostered a supportive and engaging learning environment that emphasized confidence and discipline.