Bonnie Sweet
Senior Product Designer @ Veeva Systems
About
I believe the best products are built on deep understanding of human behavior and real user needs. Over the past 6+ years, I've designed strategic B2B SaaS and fintech products, from early-stage 0-1 builds to scaling growth-stage platforms, always with the goal of making complex systems feel intuitive and meaningful. I've partnered cross-functionally with product and engineering teams to shape product direction, led end-to-end design initiatives, and built scalable systems that balance business goals with genuine user empathy. Whether I'm conducting research, designing workflows for complex transactions, or establishing design systems that enable consistency at scale, my focus is always on creating experiences that don't just function well but actually connect. My path into product design wasn't traditional. I started in graphic design and brand work, then took time to travel (including an extended hiking trip through New Zealand that deepened my fascination with people and behavior) before transitioning into UX/product design. That journey taught me to approach problems with curiosity, listen deeply, and design with intention. Those values still guide my work today. Skills: Product Strategy, User Research & Testing, Cross-Functional Collaboration, Design Systems, Interaction Design, Prototyping, User Flows, Information Architecture, Figma, Sketch, Adobe Creative Suite
United States
San Diego
Design
User Experience (UX), Graphic Design, Wireframing, Logo Design, Web Design, Photography, Editing, Social Media, Illustration, Brochures, Website Development, Writing, Web Development, Digital Illustration, Packaging, Rapid Prototyping, Usability Testing, User Interface Design, Illustrator, Photoshop
Experience

Senior Product Designer
New York, New York, United States
I was the sole product designer at a seed-stage startup building an incentive platform for service-industry teams to track performance and rewards. I designed and launched both the admin and employee experiences, transforming a fragmented MVP into a cohesive, data-driven product. My work spanned strategy through execution, including complex workflows for plan creation, management, and performance tracking. I built ShareWillow’s design system from the ground up to establish scalable components and visual consistency across web and mobile, and led the design of the mobile app (iOS and Android) to enable employees to track goals and payouts on the go. I partnered closely with engineering and leadership to define product strategy, write specs, and set end-to-end UX standards.

Product Designer
I joined Lev at a mid-stage phase to help evolve the company from a commercial real estate brokerage into an AI-driven platform automating CRE transactions. I led design across borrower and lender experiences, creating cohesive workflows for deal creation, launch, management, and lender discovery. Working closely with product and engineering, I helped automate key processes and design scalable, consistent experiences that supported growing transaction volume. During a period of rapid expansion, I also collaborated cross-functionally on brand, website, and marketing initiatives to ensure a cohesive product and company narrative.

Product Designer
I led end-to-end product design for Giide’s SaaS platform and mobile app, using user research and usability testing to guide decisions from early concepts through launch. I partnered with leadership to shape product direction and supported the launch of a new interactive content format, translating complex creator and listener workflows into intuitive experiences. In addition to hands-on product design, I managed freelancers and helped guide creative direction across product and marketing initiatives, ensuring consistency and quality as the product and brand evolved.

UX and Graphic Designer
San Diego, California, United States
From conceptualization to finished design, I create compelling visual solutions across print and digital media for multiple ongoing clients. Continuously adapting to their needs, I embrace challenges and efficiently manage my time and resources to ensure all deliverables are high quality, production ready, and in line with branding guidelines. Projects have included: • Redesigning and improving the user experience of an educational company's e-commerce website (www.mrswordsmith.com) • Creating social media graphics, logos, style guides, marketing materials, and digital and print catalogs

Creative Designer
Carlsbad, California, United States
I created, designed, and developed board games for well-known brands and licenses including Disney, Fox, Universal Studios, Marvel, and Harry Potter. Working independently or as part of a team (as dictated by the project), I became an expert in juggling tasks, meeting tight deadlines and creating creative solutions for packaging, internal components, and concept designs from start to finish.

Sales Associate
San Diego, California, United States
To accommodate class schedule and support my studies, I worked as a part-time sales associate. I collaborated with teammates in a fast-paced environment to provide an excellent customer experience and reach competitive sales goals.

Private English Tutor and Au Pair
Munich, Germany and Perugia, Italy
I worked as a private English tutor and nanny in order to self-fund exploration of Europe and language studies. I tutored individual students as well as small groups in English and various other school subjects, while attending intensive Italian and German language courses at the University for Foreigners in Perugia and The Munich Volkshochschule respectively.
Education

350+ hours of hands-on course material, with 1:1 expert mentor oversight, and completion of 3 in-depth portfolio projects. Mastered skills in sketching, wireframing, interaction design, prototyping, and usability testing as a part of a framework focused on the discovery, design, and evaluation phases of user-centered design.
Bonnie Sweet's Contact Information
Phone
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