bonnie b.a

Working in the FRD (Financial Resource Development) Department, I am responsible predominantly for building donor relationships as a part of the Philanthropic Advancement Team. Focusing on a Donor Centered Development Model, engaging with our major stakeholders, my immediate objectives are to highlight what is important to the donor in their giving, what they are passionate about, and to essentially make their experiences more relevant to the changing needs of community and philanthropy. As a part of the Annual Campaign Department, I am also responsible for fundraising, securing growth and innovation , securing our commitments to the many agencies we serve and preserving our key priority areas : Caring for the Vulnerable, Advancing Communal Interests, Strengthening Jewish life and Continuity, and supporting Israel and our global responsibilities.

Created boutique agency to work with individual customers representing their advertising and marketing requirements. Consulting clients in marketing and media approaches designed to create results , great market share and success!

* Combining radio and internet strategies increasing market share and sales for clients. * First year, budget of 1.3 million dollars was attained half way through the fiscal, with an annual surplus of 35% * Reached all 3 budgets in Radio and Web resulting in annual bonus * Secured new business from other media by recruiting customers from prior contacts, representing 20% of my overall budget * Created and produced integrated digital and radio campaigns incorporating visual to a non visual medium, radio. The concept was completely outside of the box and resulted in a renewal of the annual contract and 100% of the English radio dollars.

As a Senior Representative for CTV Television Montreal ,I was responsible for the development of new business and incremental opportunities in the retail advertising sector, including non profit cultural and entertainment sectors. . In addition to developing media plans, I was instrumental in the creation of marketing and promotional strategies to generate customer sales. Often acting as the primary liaison between the client, station, and production team, I was engaged in creating production campaigns to secure market response. Creative selling offering clients the opportunity and the means to promote brand awareness beyond the traditional advertising message. Worked with other departments to create promotional and news opportunities, bringing added value and top of mind awareness . My business was extremely client centric, always taking into account the needs and particular objectives of the individual business. Media opportunities included television, digital and radio.

Studied Social Sciences including courses in Psychology, Sociology, and Anthropology

I have a BA in Communications from McGill where I also studied English, Linguistics