Bonnie Wong

Professional Overview:Dynamic Senior Marketing Manager with more than 20 years of experience driving brand growth and strategic initiatives within the luxury beauty sector. Recently step out from comfort zone to utility business, catering not only B2C but also B2B business scope.Expertise in product management, marketing strategy, and team leadership fuels the ability to significantly enhance market presence and consumer engagement. Proven track record of developing innovative campaigns that resonate with target audiences and achieve business objectives. Committed to leveraging industry insights to propel brand success and elevate customer experiences.Key Recognitions:1. Gold Award for Beat Mobile Marketing Strategy by Marketing-Interactive The Loyalty & Engagement Award 2026, demonstrated how a utility brand connect with culture emotionally.2. Retail Asia Award 2022 - Cosmetics Retailer of the Year: highlighting Guerlain's ability to adapt during COVID-19 crisis.3. Silver Award for Best Retail/Shopper Marketing by Marketing-Interactive Awards 2021, focusing on innovative consumer engagement strategies.4. Gold Award for Best Idea - Experiential Marketing by MARKies Awards 2021: Recognised multi-faceted "BEE GARDEN 2020" campaign, which effectively integrated experiential marketing with consumer interaction.5. Digital - Beauty & Cosmetics Award by HKB Technology Excellence Awards 2020 : Awarded for the "Bee Garden" campaign, which significantly boosted brand visibility and consumer engagement.5. Gold Award, Best PR Campaign – Health and Beauty by Marketing Magazine 2019 : Awarded Bee Garden campaign 2019 provided personal experiences on a fun and awe-inspiring digital journey..