Rodrigo B.

Design Director with 15+ years directing brand identities, design systems, and campaign execution across São Paulo and international markets. I’ve worked with global teams at Budweiser, Coors Light, Google, Itaú, McDonald's, Spotify, and Youtube, delivering design grounded in strategic clarity, rigor, and scalability. I’ve held leadership roles at Droga5, Galeria.Ag, Africa Creative, R/GA, and MullenLowe MENA, developing a point of view centered on decisive design: ideas must hold, systems must scale, and teams must grow. Awards from Cannes Lions, D&AD, and The One Show reflect this discipline, not the goal behind it. I’m also committed to design education and talent development. I teach Art Direction at Escola Cuca and serve as Mentor and Art Direction Instructor at Redhook School, helping shape the next generation of creative professionals with a focus on craft, clarity, and critical thinking. I’m interested in teams that demand high standards, value long-term design impact, and operate with intention. Feel free to reach me for collaborations, leadership opportunities, or meaningful design challenges.