bob lambert

digital marketing manager

About

Accomplished and experienced internet marketing professional with excellent people skills and an ability to learn new skills quickly. I am an enthusiastic, motivated team player who works with a sense of integrity and ethics. I manage multiple marketing channels and provide actionable recommendations based upon KPIs, and understand the need for granular reporting in the digital marketplace. My focus is on digital strategy and implementation, the development of marketing plans and campaign management. Specialties: Marketing communications, customer relationship management, creative strategy, competitive analysis, Google Analytics, Google Adwords, paid search, engagement analysis, video marketing, display marketing, e-mail marketing, affiliate marketing and brand management.

Country

united states

City

chicago

Industry

retail

Skill

email marketing, digital marketing, google analytics, online marketing, competitive analysis, marketing strategy, ppc, marketing communications, marketing, crm, digital strategy, affiliate marketing, management, google adwords

Experience

customer service

domark's car wash and lube

2001-1 - 2004-5 · 3 yrs 5 mos

Maintaining a secure and professional working environment. Trained in all aspects of business operations.

web designer

argonne national laboratory

2004-5 - 2010-8 · 6 yrs 4 mos

Responsibilities: Designing, developing, and maintaining the Division internet, intranet and various project websites. Consulted with team leaders to determine means of proper function, usability, and appearance of web applications. I was in charge of website management including creative content, development, editing, image creation and manipulation which included: Decision and Information Sciences Website, Uninterruptible Power Supply (UPS) Tracking System, Division Publication Database, Feedback Pages, and image creation and manipulation.

digital marketing manager

abt electronics

2010-9 - 2016-4 · 5 yrs 8 mos

Responsibilities: Managing relationships, gauging performance metrics and continually monitoring analytical data to drive success. Operating numerous marketing channels including affiliate, display advertising, online brand management, paid search, comparison shopping engines, as well as continual performance and sales reporting across multiple channels

digital marketing manager

bernina of america

2016-5 - Present · 10 yrs 4 mos

Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA's leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 500 fully trained dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit www.berninausa.com or call (630)978-2500.