Bogdan P

• Creating a comprehensive strategy for customer retention and engagement with the product. • Customer segmentation and creating conditions for sustained growth in LTV, MAU, and ARPU. • Managing cross-sales to other products and the mobile application. • Assigning tasks to the technical team for new features and product testing. • Researching competitors' new mechanics and bonuses. • Developing new promotional mechanics (calculations, tasks for the technical team, design, CRM).

Managing and improving an in-house tool for handling the loyalty program, bonuses, rewards, tournaments, and more. This gamification-based tool allows for more effective user motivation to complete target actions within the product, increasing retention rate, as well as the depth and frequency of product usage. It includes quests, tournaments, achievements, sticker albums, and loot boxes with bonuses, all seamlessly integrated into the product. Creating a unified ecosystem that encompasses onboarding new customers, initial interactions with the loyalty program, product engagement, and coverage of trigger-based communications and priority channels to achieve maximum efficiency.

• Developing offers and promotions for clients, as well as creating automated campaigns and triggered communications for active clients, reactivation, and early churn prevention. • Increasing the number of active esports customers in the region. • Testing hypotheses and conducting experiments, followed by analyzing results and implementing findings in production. • Regularly analyzing reports to identify growth opportunities. • Segmenting customers based on behavior, preferences, product experience, and activity, with a personalized approach for each segment. • Collaborating with Product and Development teams to improve CRM systems. • Working with content creators, copywriters, and project managers. • Creating and analyzing reports for regular marketing campaigns and customer metrics.

Development of trigger push-communications for the site and mobile app. Customer segmentation and building personalized communications in order to increase ltv Hypothesis formation, the launch tests, analysis of results. Development of email strategies. Template development and testing. Conducting newsletters.