Bo Ferrando

Bringing the best organic specialty Colombian coffee to your coffee cup from my wife's family farm in Guaduas in the Andes of Colombia! We strive to positively impact everyone and everything that is part of the process of cultivating Orchidea Coffee, from preserving habitats of endangered species to conserving and recycling resources and putting more money into the pockets of coffee farmers. Check out our website (orchideacoffee.com) and our Instagram (@orchideacoffee) to learn more and stay connected.

Owned and grew a Northern California territory, driving provider acquisition and utilization within a two-sided marketplace of medical providers and personal injury law firms. Executed a hybrid inside/outside consultative sales motion, building regional relationships and expanding ecosystem revenue.

Closed and onboarded short-term rental properties through a hybrid inbound/outbound consultative B2C sales motion. Leveraged revenue projections to position listing management as a time-saving growth solution while expanding accounts through portfolio penetration and referrals.

Owned full-cycle sales for an early-stage org chart SaaS solution, combining outbound prospecting, marketing-generated leads, and strategic ADP partner referrals. Built pipeline, drove new logo growth, and expanded accounts with a long-term upsell strategy.

Played a key role in launching and scaling OrgChart Now through both direct and ADP Marketplace channels. Executed a hybrid inbound/outbound consultative sales motion, closing new logos while expanding and retaining SMB and mid-market accounts.

Delivered consultative product demos and managed renewals across SMB accounts. Focused on expansion, retention, and client success through proactive engagement and value-based account management.