bodhisatwa datta

evangelist

About

12 years’ experience in developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customers trends using exceptional marketing communication skills. Exposures in FMCG, Alco-Bev, Consumer Electronics and BTL Advertising Specialties: Strategic Marketing Planning, Branding, identifying sponsorship opportunities, developing marketing promotional templates, media planning, visual merchandising

Country

india

City

calcutta

Industry

wine and spirits

Skill

media planning, visual merchandising, marketing, brand management, selling skills, customer retention, marketing management, creative strategy, marketing strategy, customer acquisition, outdoor advertising, team management, sponsorship, business development, key account development, corporate communications, new business development, product marketing, advertising, relationship marketing, market analysis, below the line advertising, product launch, marketing communications, fmcg, sales, account management, multi channel marketing, key account management, competitive analysis, social media marketing, consumer behaviour, market research, market planning, retail, crm, brand awareness, brand development, lead generation, integrated marketing, customer insight, trade marketing, digital marketing, marketing research, sales operations, international marketing, distributed team management, direct marketing

Experience

evangelist

dgm marketing

surji agro foods - india

2016-8 - Present · 10 yrs 2 mos

regional marketing manager and branch marketing coordinator

samsung electronics

2010-6 - 2012-4 · 1 yr 11 mos

senior .customer marketing manager

united spirits limited - a diageo group company

2012-5 - 2015-8 · 3 yrs 4 mos

territory marketing manager

pernod ricard

2007-12 - 2010-6 · 2 yrs 7 mos

* Interfaced in trade marketing activation for Royal Stag, Imperial Blue, Master Blend Whisky and Fuel Vodka in East * Facilitated creative development process of the localized festival centric and sales promotional campaigns * Driving Royal Stag Whisky over 1 Million cases in one single calendar year for the 1st time in East. ; * Scripting & executing 1stregionally developed brand campaign for Royal Stag Whisky and Imperial Blue Whisky in the country ; * Instituted digitally driven sales promotional campaign for the 1st time in Alco-Bev Industry in India

senior account executive

ogilvyaction

2006-5 - 2007-11 · 1 yr 7 mos

Account Management and Business Development. Conceptualisation of BTL Activation Campaign and drive activation on-ground roll-out.

regional customer marketing manager

united spirits limited - a diageo group company

2015-9 - Present · 11 yrs 1 mo

personal banker

hdfc bank

2005-5 - 2006-3 · 11 mos

Job responsibility included acquisition of corporate salary as well as regular savings and current account, catering to their servicing and financial requirements, and cross selling of asset and third party products (Loans & Mortgages, Mutual Funds ,Life & General Insurance).