Bo Dasgupta

The Voice Company works with companies, emerging talent and communities to tell the stories that have not been told before.

I woke up one morning in 2022 and asked myself - can copywriting be taught? Or are you just sort of born with it? Turns out, it CAN be taught, because a few people taught it to me when I started off many, many moons ago. So I went on to build a platform on which I could teach it - strategy, copywriting, marketing, design - the kind of stuff no college teaches you.

I'm a big fan of internships. There's so much to learn from them. And for me personally, there isn't really a right or wrong time to do them. It doesn't matter how old you are, or where you are in your career. I'm hoping to learn so much from the wonderful team at The Whole Truth. About building a brand from scratch using common sense and content, and then scaling it. Hopefully I can contribute to them in some small way, myself.

JWT was looking for someone to handle the Pepsi business. The man heading JWT India, a terrific writer, a director, a man of many metals, decided it'd be a wise move to give it to me. So that's where I am now, and what I'm doing. I absolutely love the account, love my team, love the clients. The tea is horrendous here, but there's a cafe close by where I spend an occasional solitary mo.

Everybody has an opinion about something. The Vomit provides a platform to people with an opinion on pop culture, politics, travel and people.

Increasingly, I was getting fed up with advertising. At least the way most agencies looked at it. So I decided to call on a man who didn't do advertising in its traditional sense - V Sunil. The 8 odd months I spent there were intense. It was a crash course on how not to do advertising. Everyday, I was learning something new. Which was fantastic. And then for some strange reason, I stopped performing. It's okay, happens to the best of us. Not wanting to hold my team back, I left.

Grey was fun, mostly. Worked on the GSK business, won a few awards here and there, launch The Dolch Project, a project that crowd-sourced literature to help kids with learning disabilities.

Second stint at the company I learned most of the craft at. It was comfortable. Sometime around 2012, it became a little too comfortable. Things were getting predictable - the work, the approach. And so after two odd years, I decided to get uncomfortable again. And moved.