Bob Perlstein

RSVP is the nations top response direct mail program offering participants opportunities to have their own creative postcard that gets delivered to the "affluent markets" in Asheville NC, Greenville SC, and Columbia SC. The attractive RSVP postcard deck is mailed two to three times each year to between 40,000 and 50,000 affluent households. The RSVP direct mail program is in over 70 markets throughout the USA. Working with businesses interested in reaching the "affluent marketplace" through successful direct marketing programs at a fraction of the cost of direct mail.

RSVP - Marketing Director / WNC Region. Working with businesses interested in reaching the "affluent marketplace" through successful direct marketing programs at a fraction of the cost of direct mail.

Exclusive agent to sell "in room hotel video" advertising spots reaching the Asheville and Western North Carolina tourist marketplace. Presently over 25 major hotels in and around Asheville North Carolina with another 17 planning to come on board based on the tremendous growth in Asheville and Western North Carolina region. This program (Tour Video Network) plays in hotel rooms 24/7 offering tourist direction in what to do and where to visit while staying in Asheville. Approx. 3,000 rooms view the Tour Video Network visitor's show each day. New tourist markets will open up in 2016 and 2017.

Direct Marketing company specializing in responsive databases around lifestyle change, fads, trends, obsessions, and lifestyles.. The DM Shop offers local, regional, and national businesses marketing and media consultation services using traditional methods and applying them to the latest on line and off line marketing practices. Email and direct mail turnkey services Database development, data enhancement programs

Specialize in working with small businesses as a media and marketing consultant to help them promote their business with minimum risk and maximum results. Promote specialized target databases for direct mail and email marketing plus complete turnkey services from creative to mailings

The Direct Marketing Shop specializes in target marketing, advertsing and promotions based upon "timing"

The DM Shop serves both small business communities throughout the country as well as working with national companies. Primary focus is to create and execute targeted marketing and media programs with emphasis on "timing" (Synchrographics) For small local businesses - we teach fundamentals of marketing and advertising applying basics to both on line and off line traditional media marketing. "Businesses can't move forward until they understand how to use the four key elements (market/ offer/ package/ timing)" Large corporation work with The DM Shop to utilize the many databases (postal and email) offered based on "lifestyle changes" from beginning of life to end of life" needs. In addition to the marketing and media services - The DM Shop offers consulting services to local businesses in the Western North Carolina region.

My primary responsibility is to sell video spots for the tourvideonetwork.com/asheville hotel in room and on line visitor's program. The show is viewed in over 20 Asheville hotels reaching thousands of tourist on what to do and where to go in Asheville

Served as Ambassador for over (6) six years assisting chamber members with answers to their questions.

Created special databases of people/ families that were soon to go through a lifestyle change, or was going through it presently. This data included "new births" "new movers" "engagement/ newlyweds," "high school / college grads, "single parents with children," and more. Acquired data about families in transition before, during and after these life event changes.

1972 - 1979 - Responsible for selling direct marketing data services to large companies within a 8 state area. Primary focus on promoting lifestyle change data (new parents, newlyweds, graduating seniors in high school and college, retired people, senior Americans, Etc.) to consumer package goods companies