Bobby Seah

- own P&L, revenue targets and regional strategy across multiple markets. - Coordinate country teams with global/HQ direction; manage regional distributor relationships and key accounts. - Collaborate with global product team to shape regional product roadmap and NPI prioritisation. - Drive cost optimisation and AI workflow integration to increase operational efficiency.

- Expanded market coverage from 2 to 6 countries (TH, PH, SG, MY, ID, VN); owned full P&L across markets. - Managed local distributors, retail partners and platform relationships; appointed new strategic distributors across region. - Led GTM for NPI launches and product repositioning; localised pricing and marketing strategy per market. - Work with Product team to identify suitable products for each market; optimised internal processes and operations.

- Drove sales and sell-through targets across Thailand and Philippines via Retail and E-commerce - Managed and grew key accounts; negotiated trading terms, promotions and campaign participation with platform/retail partners. - Tracked sell-in vs sell-out, sales pipeline and forecasting; provided market feedback on pricing and product gaps.

Product Manager for: RAZER Peripherals, RAZER Systems, Master and Dynamic, Next Level Racing and Thrustmaster Strategy Planning and Analysis • Market strategy planning and exploring new business opportunities • Forecasting supply and demand across all channels • Competitor analysis and benchmarking • Identifying and analyzing industry trends to seize more market opportunities • Researching and analyzing potential products as well as identifying possible pitfalls Sales • Achieve an average YOY % Growth of 83% • Took advantage of the COVID-19 pandemic to build online presence • Built relationships with key partners and achieved close to a 90% target accuracy • Planned and executed promotional campaigns to increase individual reseller sell-out • Analyzing individual product sell-through to maintain a healthy inventory level while achieving vendor’s target Marketing • Planning, forecasting and tracking of marketing budget while ensure ROI • Planned and executed campaigns/programs to drive sales and channel exposure • Understanding consumers purchasing behavior and plan campaigns/promotions around it • Planning of social media and platforms advertisements while balancing both exposure and sales conversion • Negotiating and planning with partners to expand retail presence with POSM

Sales • Reports directly to CEO • Re-launch X-mini audio products into global e-commerce platforms in the likes of Amazon.com, Amazon.co.uk, Amazon.com.au, eBay.com, eBay.com.au, Lazada Global. • Worked with account managers to run online campaigns in the respective platforms. • Country Manager for USA, UK, Europe, Australia, Turkey, Indonesia, Vietnam, Thailand, Papa New Guinea and Japan. Worked closely with distributors to expand market via omni-channels. This includes key sales initiatives, increasing distribution network through online and offline, display compliance and meeting sales targets while balancing sensitivity between online and offline pricing and promotions. • Adjusted online and offline MSRP so as to ensure sufficient margins for both distributors and retailers • Designed pricing and promotional strategy to support launch of new products • Partnered with marketing team in addressing regional and local needs for digital assets • Collaborated with EnterpriseSG to penetrate X-mini products into different regions to position X-mini as a global brand • Re-designed the sales funnel process to increase distribution channels while opening new markets. Marketing/Partnerships • Re-branded X-mini within the first 3 months by re-developing their website (Shopify) while establishing new marketing strategy with the agenda of capturing younger audiences. • Worked closely with marketing team in scheduling promotions and advertising campaigns while reducing CPA/CPL. • Advised marketing team on individual market needs and consumer’s behaviour based on market research and analysing historical data. • Worked with influencers and editors to promote X-mini’s products. • Analysed historical data and established monthly advertising budget. • Directly responsible for platform’s marketing budget and SEM (Amazon, eBay and Lazada Global)

DEBLANC was founded in 2016 with the purpose of building a game changing marketplace that promotes collaborative work between designers and innovators. DEBLANC has established itself as one of the fastest growing fashion label in Singapore that have secured more than 12 distribution partnerships in Asia with multiple artists/influencer sponsorship worldwide.