Robert Perry

Business Consultant specializing in revenue, operations, management, corporate strategy, change management, sales, marketing, supply chain, sourcing, product development, manufacturing optimization and restructuring. ● Provides independent advice and expertise for executive management to drive business excellence and navigate challenges. ● Assist in managing client relationships, working with boards and advising C-level leadership with an objective viewpoint for strategy and organizational improvement. ● Support the needs of start-up entities on a global basis including business strategy, go-to-market, operational establishment, organization, logistics, procurement, infrastructure and outsourcing. ● Expertise represents more than two decades of executive leadership from Fortune 50 to start-up ventures, as well as teaching undergraduate and graduate programs at several top business schools.

Executive leadership of global sales and marketing, owned the P&L. Executive oversight of product management, infrastructure, manufacturing, and logistics. ● Developed brand promise, positioning and go-to-market strategy. ● Launched the brand and penetrated major retailers/etailers on a global basis. ● Drove the product review and communications strategy, attaining strong results and awareness in marketplace

Led the overall execution of operations and restructuring of an 800+ employee engineering and manufacturing firm; contributing to a gross margin improvement of 9.11%, and net profit improvements of 11.36% in one year. ● Returned the company to profitability after 7 years of losses (11.36% NP, +$42M HKD, NP $6.3M HKD) ● Coached change, improvement, accountability and execution within the enterprise (including global subsidiaries), to grow the business and drive increased value to shareholders and customers. ● Enhanced the culture of integrity and innovation with urgency, flexibility and responsiveness in a highly competitive market space. ● Developed new revenue streams and offerings within existing market space and competency framework, and expanded the portfolio into new markets as technology, capability, and adoption continued to shift and grow.

GM leadership of several key business units within Blackberry: - Global Retail with 90 stores - Global Accessories BU with $850M+ revenue in 176 countries - North American Retail and Distribution with $1B+ revenue ● Managed supplier/vendor/BPO relationships and created a new retail store format including multiple automated store management systems. ● Restructured and led the North American Retail/Distribution Sales Teams while also leading the Global Accessories BU. ● Led 110 person Global Accessories BU including advanced accessories engineering team, and supervision of ODM/OEM manufacturing operations. ● Generated $120M aftermarket revenue, $760M internal transfer revenue, and company leading GM results.

Executive leader of the overall operations of the $4.7B US CE business ($120M E-Commerce), including Sales, Marketing, Supply Chain, E-Commerce, Operations, PR, Communications and Customer Support. ● Restructured the business achieving reduced overhead, increased revenue & profits, and faster execution speed by putting a sharp focus on execution and metrics . ● Double-digit year-over-year revenue gains with 42% OPEX reductions.

Led the launch of the LG brand and business team in consumer electronics in the US. ● Built a team from 9 to 156 extraordinary people and drove revenue from $270M in Zenith-branded business to more than $1.67B in LG branded business that took brand positioning to #2 from zero. ● Built the dealer structure from 200 dealer locations to more than 4,000 dealers and more than 10,000 store locations in all retail channel segments. ● Positioned brand attributes as innovative, cutting edge and responsible. Had leadership of sales, marketing, communications, brand, supply chain, logistics, operations and administration.

Led the marketing, product development, government affairs and training team divisions. ● Drove the introduction of HD television products in the US market, spearheaded industry efforts to reach consumers, led negotiations to create the "CableCard" HDTV standard for digital televisions. ● Testified before the US Congress and regulatory agencies, served on various Boards of Directors. Created alliances and partnerships. Negotiated major programs. ● Led product management function and directed operational interactions with design engineering and manufacturing, ensuring that MRD/PRD objectives were met, on time and right quantity.

Alpha Sigma Lambda Honor Society