bob nishiyama

Vice President, Search Media at ReachLocal

* Oversee the Campaign Management team, with up to 11 direct reports. Set goals and monitor the performance of each team member. * Campaign Management responsibilities include: * Overall spend and conversion performance of all PPC campaigns on the ReachLocal platform * 1:1 management of the company's largest Local Direct advertisers * Training of the Campaign Professional team which manages all lower budget campaigns * Also responsible for the launch of ReachLocal's SEO pilot. Hired Program Manager and 3 Analysts and planned the service rollout.

Conduct in-depth research in target markets to create and maintain successful natural and paid search marketing campaigns. Managed Search Engine Optimization, Link Development and Pay-Per-Click Advertising Campaigns.

ReachLocal Canada, Inc.'s (NASDAQ: RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®), and assisted chat service (TotalLiveChat™), each targeted to the SMB market.ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, "feet-on-the-street" sales force of Internet Marketing Consultants and select third party agencies and resellers. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout the United States and Canada, as well as Australia, the United Kingdom, Germany, the Netherlands and Japan.

* Responsible for management of ReachLocal's global search product, with annual revenue exceeding $325M. * Product development * Product marketing * Strategy * Product positioning and training