Bob Williams

Directed team of national sales professionals and led channel management strategy for a multibillion-dollar international company supplying LCD display products to customers around the world. Responsible for leading the sales and customer base growth for the North American and South American markets for LCD products, along with Global Account Management for major accounts including Coca-Cola, NCR, Hill-Rom, Jabil and Plexus. Responsibilities included, collaborating with marketing to develop market penetration plans based on target market segments; diligently managing P&L plans and exceeding annual sales and profit goals; budgeting, forecasting and modeling for key metrics i.e. revenue, customer growth and design wins; managing twenty-two manufacturer’s representative firms, along with 14 direct reports including customer service representatives, regional and national sales directors. Responsible for initiating, developing and delivering sales strategies including training presentations and webinars. • Responsible for effectively training reps and distributors on the latest products, aggressive and dynamic go-to-market strategies, latest market trends and holding them accountable for results through established metrics, sales support, and joint calls. • Responsible for working with Japan team to overcome issues and obstacles at the customer level, such as deliveries, pricing, new product introduction, etc. • Developed relationships with corporate executives including Presidents, C-level suite management, marketing and sales at each of the channel partners. • Worked with Marketing to develop the right products for customers and led sales teams to grow customer base by over 10% each year, introducing new lines of business and products. • Consistently grew annual revenues by an average of 13%, outperforming the average 4-6% annual market growth. • Won significant designs including Hill-Rom, NCR, and Coca-Cola.

Regional Director of Sales for the LCD display business unit of Renesas (formerly NEC Electronics America). Responsible for managing regional sales team including reps and distributors, field application engineers (FAEs), and customer service representatives for the eastern U.S., eastern Canada, and Brazil. • Led assigned region to premium growth from $50M to over $80M in three years while also expanding the customer base by 30%. • Developed the largest account globally at the time, DRS Tactical Systems, from $50K to $20M in annual revenue. • Recognized by Future Electronics (Montreal, QC), as Regional Manager of the Year in 2011. • Instituted a company-wide metrics program for tracking key business objectives at each location, as well as a Rep Report Card for open communication of performance to key metrics. • Managed 8 Rep firms and over 40 Distributor locations and supported them through joint customer calls, training and sales support. • Collaborated with Marketing to drive new product introductions which led to significant customer growth. • Held monthly training and business review meetings with each Rep firm.

Started in 1992 as Regional Distribution Manager with promotions to District Manager in 1996 and Regional Sales Manager in 2002. As Regional Sales Manager, responsible for managing regional sales team including reps and distributors, field application engineers (FAEs), and customer service representatives for the eastern U.S., eastern Canada, and Brazil. Responsible for all products offered, including semiconductors, power MOSFETs, optical lasers, tantalum capacitors, lithium-ion batteries, displays, ASICs and memory products. • Developed display business for NEC and led strong growth in customer base. • Won major designs at DRS Tactical Systems which became the largest global account at NEC LCD Technologies, Motorola Solutions (batteries and tantalum capacitors), Ciena (lasers), and Scientific Atlanta (Lasers and ASICs). • Grew the account base by an average of 12% per year, by focusing on, and supporting the channel to grow the customer base and increase profit levels. • Won Salesman of the Year from NEC Electronics Japan in 2005.