Bo Glenn

Founder of a consultancy offering expert guidance in product development, management, and innovation for bicycle, outdoor, and nutrition clients. Partner with businesses to create product strategies aligned with goals, trends, and needs; develop go-to-market plans, comprehensive marketing strategies and collateral to drive launches and adoption. Conduct market research, competitor analysis, and customer insights to spot opportunities and challenges. Lead product development from ideation to launch, ensuring quality, functionality, and market fit. Negotiated foreign and domestic partnerships with stable production and cost-effective terms. Established testing protocols meeting safety/performance standards. Optimized operations to streamline production and delivery. Build client/stakeholder relationships, ensuring satisfaction and informed decisions.

As the Director of Consumer Brands I oversaw a portfolio of proprietary brands, driving growth across B2B and D2C channels. Managed all aspects of brand development to align with market demands and company goals. Key Responsibilities: Portfolio Management: Strategically managed proprietary brands, optimizing performance for B2B and D2C channels. Brand Updates: Lead updates to existing brands, enhanced visual identity, messaging, and products for competitiveness. New Brand Development: Guided new brands from conception through market research, product development, and launch. Cross-Channel Strategy: Developed strategies for brand consistency and growth across B2B and D2C platforms. Product Innovation: Collaborated on product enhancements and new solutions aligned with brand and consumer needs. International Sourcing: Managed global supplier relationships for high-quality, cost-effective sourcing. Consumer Product Development: Oversaw product development to meet brand standards and market trends. Vendor Agreements: Negotiated vendor agreements to ensure efficient supply chains and support brand goals. Market Analysis: Monitored trends, consumer behavior, and competitors to inform strategies. Team Leadership: Lead cross-functional teams in marketing, product development, sourcing, and sales.

As the Bicycle Product Manager, I spearhead the development and management of a dynamic portfolio of bicycles, including innovative e-bikes, adult bikes, and kids' bikes, ensuring alignment with market trends and company objectives. Key Responsibilities: Product Line Development: Created a new line of e-bikes, adult bikes, and kids' bikes, overseeing the process from concept to market launch, focusing on innovative design and consumer needs. Sourcing Strategy: Shifted sourcing relationships to new suppliers, building partnerships to enhance quality, reliability, and cost-efficiency in the supply chain. Pricing Negotiation: Negotiated competitive pricing with suppliers, balancing cost-effectiveness with high-quality standards to maximize profitability. Quality Control Management: Managed the quality control process, implementing rigorous standards to ensure all products meet safety and performance expectations. Testing and Compliance: Oversaw testing requirements, ensuring products comply with industry standards and regulations, and maintained comprehensive documentation for all processes. Market Alignment: Analyzed market trends and consumer feedback to inform product development, ensuring our bikes meet evolving demands. Cross-Functional Leadership: Collaborated with design, manufacturing, and marketing teams to deliver cohesive product strategies and successful launches. With a hands-on approach and strategic vision, I drive the success of our bicycle portfolio by delivering high-quality, innovative products through effective sourcing, pricing, and quality management.

Licensed Real Estate Broker.

Accountable for all aspects of bicycle division for 100+ store locations and multiple e-commerce activities. Responsible for business plan development, financial planning and budgeting, life-cycle product management, product assortment planning, omni-channel marketing, product development, vendor negotiations including foreign and domestic sourcing contracts. Created sales growth of over 60% and gross profit growth of over 100% during period of rapid expansion of both brick & mortar and direct sales. Additionally responsible for all marketplace selling relationships and maintained multiple direct fulfillment vendor relationships.

Executed total transition of all vendor sourcing contracts to secured multi-year cost saving relationships and secure production for critical complete bicycle categories. Created multiple proprietary brands and product line to fit needs from market observations and trends. Managed marketing programs, foreign sourcing agreements, market introduction plans with digital and print campaigns.

Created data mining and organizational tools that led to improved in stock metrics. Implemented programs to customize product selections in locations through demographic and trend analysis. Implemented and managed third party warehousing relationships.

Daily operational responsibility for $1M single location bike shop.

Experience in all aspects of large box retail operations including general store manager. Maintained budgets, humans resource and hiring practices, execution of programs, oversaw customer service requirements, financial audits, shrink control and facility maintenance. Oversaw the opening of multiple new store locations and remodels.