Blue Lin

Leading both Commercial Desktop (OptiPlex Ultra Form Factor) and ECO system-Docking as Senior Consultant for Program Management. In a fast-paced environment where innovative thinking is prized. Our team focuses on the delivery of products or computer-based systems for external customers. We lead and deliver the entire lifecycle from product definition and planning through to production and release. We also oversee modifications, upgrades and maintenance of the product or product line. And to make the whole process run smoothly and seamlessly, we’re experts in program and product management, from initiation through to delivery, and collaboration with key stakeholders and senior management team. Focus on next generation designs that enable delivery across eco system strategic focus areas such gen on gen supportbilty and user experience. Learn and deliver in the respective program scope domain – Go To Market (Sales/offers), Deployment, Support, Supply Chain, Operations and quality Transformation requirements gathering and driving process improvements from conception through implementation Drive strong financial and cost-based business outcome assessments Conduct reviews and readouts with Executive audience

leading cross-functional product design teams to develop and introduce products and solutions to our external customers with the right features, customer experience, quality, schedule, cost, continuity of supply, service capability and sales volumes/financials. Responsible for leading the worldwide management and execution of cross-functional programs throughout the product/solution lifecycle using the Offer Lifecycle Process (OLP). Assisting in the integration of complex business factors to develop and implement long-term strategic business or market segment objectives is required. Drives the core team to meet or exceed program objectives (Cost, Quality, Schedule, Features, Fulfillment/Continuity of Supply, Solution delivery across products & service offerings, and Customer Specific Needs). Establishes clear objectives and deliverable for each program that support the LOBs business. Develops Phase Review deliverable document(s), schedules timely executive review, and delivers phase reviews along with interim updates. Tracks progress, reports status and makes necessary corrections to achieve program objectives. Establishes working relationships and influences/persuades at the Manager, Director, General Manager, Vice President, and Senior Vice President level. Subject matter expert in product development processes, product/solution areas, and customer needs and usage. Builds effective, high performance core teams and provides ongoing performance feedback to functional management. Works with core team and executive leadership to establish quality and customer experience goals for the program. Manages major risks and issues through effective contingency planning and proper escalation. Manages and communicates program changes post Plan Exit. Analyzes and reports actual performance vs. Program goals. Manages non-product or solution cross business initiatives.

Inspiron/Vostro 5000 series NB product planning, responsible for: - Profile market & customer needs to provide insights into planning process, from multiple sources: Sales/marketing teams, primary and secondary market research, customer interviews, industry analysts, and mining of internal customer data - Develop business cases for new concepts: opportunity size, financial impacts by BU, market share, cost of sales, profitability expectations. Specify market requirements for current and future products by conducting market research supported by on-going, intimate knowledge of existing customers and non-customers (prospects and competitors) - Develop GTM (go-to-market) plan to enable market adoption of the roadmap and work with all relevant teams to ensure execution. Target market prioritization, define sales motion, effective positioning and merchandising of product - Measure and analyze existing products for opportunities to innovate and improve - Manage solutions roadmap lifecycle: inventory existing capabilities, rationalize offers, validate position in light of competitive changes, measure performance of launched offers and develop required growth or exit strategies

Dell’s Marketing Vision is to be a world-class, innovative and customer-focused marketing organization that shapes our offerings, influences our stakeholder’s perceptions and behaviors, and drives growth and profitability. Dell provides boundless opportunities for lateral and upward mobility and growth. Product Planner is responsible for business development and program management to maintain/grow Dell Inspiron Desktop portfolio. • This is a highly dynamic role where work closely with product managers, sales operations, and segments, finance and sales teams to drive profitable growth for Dell. Responsibilities • Developing and implementing Inspiron desktop portfolio planning. • Incorporating market data and monitoring industry trends to position Dell to win. Performing Market movement and competitor deep dive for winning strategy development. • Weekly LOB business management and analysis to give business recommendations • Developing and deploying analytical frameworks to provide product, pricing and timing recommendation to sales teams • Driving operational efficiency, technology improvements and innovation to make attach program better, faster and smarter • Proactively engaging with cross-functional teams to understand product and sales dynamics in each segment and leveraging to customize the program for each segment • Engage, train sales team about Desktp and also peripherals and displays bundling for a better product margin porfolio • Facilitating customer/product segmentation and providing targeted recommendations to deliver value to Dell’s customers

1) Drives the vision and strategy of CSMB/Inspirons AIO line of business and manages the product throughout its lifecycle. Translates business strategies into product strategies assortments and product specifications that deliver against both our core customer needs and our company strategic and financial goals. 2) job duties include product planning and also involve creating product specifications and positioning documents, conducting tactical competitive analysis, and developing customer and press evaluation programs. 3) developing forecast assumptions packages, driving configuration planning, managing product End of Life (EOL) transitions, and critical situation management.

It’s a world wild basis position of Dell launch marketing.As Dell launch product marketing, key responsible and tasks covers as below: •Responsible for product launch and sustaining marketing activities for Dell notebooks/desktop/all in one worldwide. •Communication scope includes: world wild regional product line manager, sales team, operation team, development team, finance, quality, service team. Also including external customer/retailer and need to prepare regular report to executive to review product launch readiness, sales achievement and transition plan. •Responsible for driving Insprion/XPS project line unit, revenue, and margin attainment with regions to maximize both market share and profitability. •Managed products to drive improved product features, cost, and quality. •Coordinated global platform transition plans, and communicated product roadmap changes to global sales & marketing teams. Work with regional marketing teams to analyze, evaluate, plan, and execute on both existing and new potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs. •Develop a strategic decision-making, prioritization, and governance working process for worldwide marketing. •Assists and/or develops requirements for new complex product and solution offerings, including feature/cost trade off decisions, trade marking important features, and driving peripheral requirements for product platforms. •Track WW forecasts at regional and product levels in an effort to monitor product decisions that need to be made and to assist regions with planning. •Competitive analysis to support regions/sales to learn product position/price band and key selling point. Refresh by key electronic show to support timely hot response to customer.

Platform project manager is under engineering teams which monitor/maintain project key mile stone and drive project deliver on time. Key responsible and tasks as below: •Maintain projects schedules and monitor milestones related to products to ensure of Go-To-Market impacts. •Anticipate, identify, and troubleshoot issues on a proactive basis; as well as ensure plans are put in place and executed in order to provide timely resolutions. •Communicate, collaborate, and coordinate with core team functional departments and ODM to ensure that issues are given visibility, rectified as a matter of urgency and support is in place as required. •Sole individual in charge of vendor management, project schedule management, engineering cost management. •Creating and driving product development schedules including tracking issues, identifying risks, risk mitigation, resolving problems and communicating status reports. •Working with core team/extended team to achieve assigned platforms RTS(ready to ship) as planned. Get involve and support on schedule, development design, operation validation and SKU structure via project management skills. •Interlock and drive implementation of projects across all Global Development Teams. Engage and manage extended teams & ODM to execute project development from profile (concept) through acceptance (initial factory ramp) phase. •Coordinate and work across ODM /Dell team by follow “Right Touch model” that defined and solve platform development issue closure. •Create and maintain project BOM, Conduct in and participate in BOM audits to ensure accuracy and that BOM structure meets the needs of all affected areas and regions. •Vostro Platform PjM trainer and SME for the new comers and tool improvement •Establish best practice for various development models (ex: manage V1320/1520/1720 and Vostro 3300/3400/3500/3700 mutli-platform RTS at the same time)

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Working as SW Product planning/project manager for own brand “GETAC” Durable (Semi-Rugged) NB from the beginning to product mass production, including planning and setting-up the product spec, coordination with RD and factory, promotion discussion with Marketing and co-working with Channel/Retail and end-users. •Support the design, development and execution of Software’s go-to-market strategy •Work on projects spanning from product positioning to demand gen enablement •Work across software entities and Dell Commercial marketing teams to integrate messaging and approach •Assist with defining the overall Software marketing plan •SW project management/product planning /project coordination. Projects included: LCD-TV, DTV, NB and handheld device with Linux, Window operation system. •Participate in SW project manage/product planning/project coordination for NB product with China SW team. •SW product planning for OEM/ODM customer in worldwide market. •Act as coordinator for project in between RD, manufactory, and OEM/ODM customer. •Developing and implementing new product plan, working with all departments to execute. •Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers. •SW product specs and system analysis spec define. Product include: embedded system product, system configuration utility, On-screen-display utility and etc. •Participates in development, and maintains structure and content of software standard process (SOP) according to organization CMMI goals. •Assists with developing, coordinating, documenting, implementing and maintaining SW product.

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Vice President of Student Union