Ben Phillips

Former MediaCom Global Head of Mobile, Ben Phillips, has joined MAD//Fest as Digital Advertising Consultant. Phillips will lead the production of 'DigiAds@MAD//Fest London - a new forum dedicated to emerging trends in digital advertising innovation, media trading, adtech, data strategies, programmatic and addressable. Phillips will also host DigiAds, which will see top global advertisers share insight on digital media and technology investment, how brands are responding to privacy, regulatory and ethical issues, and the possibilities of new frontiers in digital advertising, such as PaaS, CTV, addressable and high impact display. "Marketing events don't get any better than MAD//Fest. I've been a big fan of the brand since day 1 and in three short years, MAD//Fest as established itself as the most distinctive, fun and networking-driven show in the UK events calendar," said Phillips. "It's a watershed moment for the digital advertising industry. Moves by Google, Apple and regulators have thrown a grenade into the Lumacape and put the digital industry under unprecedented scrutiny," said Phillips. "But the savvy will always find opportunity in disruption. I can't wait to host a lively and practical conversation on how the world's top advertisers are adapting, innovating and leveraging tech to achieve incredible results." "Ben's charisma, contacts and enthusiasm for all things digital are legendary, he is disarmingly honest and straight talking" said Dan Brain, MAD//Fest London's Co-founder. Better still, with Ben at the helm, you can be sure of a lively and entertainment discussion that's the antithesis to the boring programmatic panel."

With 16 years experience in digital advertising Ben has a trick or two up his sleeve! Tried and tested best practice, fine tuned and applied with successful outcomes for some of the worlds largest brands. ​ He positions himself as part of your team, highly focused on success and the delivery of your shared goals. He prides himself on his long standing relationships and is a passionate thought leader within the industry

Factor Eleven have created an industry leading One-Stop Platform for advertisers. focussed on bringing a unique approach towards billing, regardless of you brand/performance campaign goals. I will be leading a team of exceptional professionals as we contribute to the company's mission of bringing its One-Stop Platform, high impact, exclusive media products and truly unique approach to KPI-based billing, to global advertisers.

Based in MediaMath’s London office, Ben will bring direct agency and brand experience to MediaMath’s senior leadership team. With extensive experience working across the advertising ecosystem, including 6 years as Global Head of Mobile at MediaCom, he brings with him the tools to build and direct a motivated, high performing team of consultative experts to get the most out of campaigns, platform features and functionalities. As a steward of Ethical Advertising best practice, Privacy and Sustainability, Phillips represents a combination of forward thinking with practical execution.

As Corporate Strategy Advisor to Glimpse Protocol, I'm responsible for forging partnerships with all those working towards a private, responsible and compliant future, today. Bringing insight back to all browsers and unlocking audiences, Glimpse is the next generation adtech platform designed to deliver Privacy as a Service to those focussed on responsible & compliant advertising. I understand the real world challenges and have the solutions to them. If you would like to benefit from 100% Data Protection 50%+ Increased Audiences and 90% Reduced Carbon Emissions I can show you how.

Phillips has spent 17 years working in the mobile advertising space, from creative platforms and technology to developing and activating mobile and digital strategies for global brands; he has won various awards, including five Cannes Lions, in the process. His career-path includes five years at the UK’s largest media agency MediaCom as global head of mobile, spanning the period of the channel’s widespread expansion and adoption. This was followed by the role of vice president of strategic accounts at mobile location data company, Blis, where Phillips worked with agencies and brands direct to overcome challenges and drive return on their advertising investment. Phillips’s hands-on experience of mobile’s evolution will support TabMo as it continues its expansion. The company currently has offices in the UK, France, Germany and the US; the newly-created NED position is one of several hires planned for 2021 to support clients’ increased use of its Hawk platform.

Ben is responsible for managing and developing the global strategic accounts team at Blis, enhancing an developing new products, services and solutions that solve problems for brands and agencies. During the past 16 years of his career, Ben has focusses purely on the Mobile ecosystem, from creative platforms and technology through to creating Mobile strategies for global brands and qualifying in and out new ways of working. Ben is globally recognised as an industry thought leader based on his ability to understand the challenges faced by brands in today's rapidly changing world of marketing & advertising then provide actionable solutions to meet these business objectives based on his experience and knowledge. Today Blis has offices in 21 countries selling location data, location insights and location based campaigns to the worlds biggest advertisers. In just 4 years Blis has gone from one office in London to being a world leader in the location and data technology space. Ben joins Blis during an exciting time for the business and industry, he looks forward to contributing to the ongoing success of the company.

Ben will work with MediaCom's local teams to define best practice across the agency as more and more digital campaigns are expanded into mobile. He will ensure that clients benefit from the latest knowledge and understanding of this important channel. His initial task will be to focus on mobile strategy directly with clients. This will include identifying ways to exploit the strengths of mobile for always-on campaigns, such as driving footfall for retailers, acquisition for direct response clients, engagement and customer retention for brand-led clients and m-commerce for e-commerce clients. MediaCom's mobile billings have grown by more than 117% in and the agency has seen spectacularly strong growth in markets where it has specialist mobile divisions such as the UK, Germany, Scandinavia, Singapore and India. These teams have developed unique and first in market mobile services for clients, ranging from creative to apps, vouchers, coupons, augmented reality and QR codes to geolocation campaigns. The agency's goal is to ensure this level of expertise and creativity is available to all MediaCom clients wherever they are and whoever they are targeting. "We're delighted to have been able to appoint someone with Ben's expertise to lead our mobile efforts and make sure that MediaCom continues to be ahead of the game in this crucial area. I was particularly impressed with Ben's focus on mobile campaign results and I'm sure our clients will be too" said David Kyffin, Global ROI and Direct Marketing Officer at MediaCom. Part of the #agencyvoices program

I am proud and excited to announce the launch of a Mobile Sponsorship Agency called Adloqi. Adloqi provides: * Sponsorship and Integrated Partnerships * Direct Advertising Sales * Creative Mobile Solutions * Ad Network Optimisation It already boasts some of the leading publishers and advertisers in the industry and is truly original in its business model and fresh approach to mobile advertising. If you would like to find out a little more about Adloqi please do not hesitate to contact me.

Responsible for understanding the needs and requirements of global brands and agencies with a consultative approach. Providing solutions that enable my partners to confidently say "We have a mobile strategy" Key attributes and experience in: 2 time Mobile Marketing Campaign of the year awards. Mobile 101 training, Mobile DSP delivery and development, mobile media planning and exchange development, application development and creation , mCRM, demonstrable pure end-to-end solution delivery experience. Working on a group wide global basis Velti utilises its own Media Exchange allowing for blind, semi blind, open and private inventory planning across a number of publishers and developer networks. Having spent 9 years in Mobile working for Velti was an easy decision. Please do not hesitate to contact me, an informal chat will prove beneficial to you.

Brands and Agencies Solutions Velti Brands and Agencies Solutions put the full range of customer initiatives and experiences at your fingertips, from mobile communities and opt-in SMS promotions that drive customer acquisition and brand image to top-up and bonus point programs that strengthen retention and reduce churn. You have complete visibility into the performance and ROI of your mobile initiatives. Detailed metrics help you understand exactly how customers are interacting with your services and campaigns, fuelling data-driven decisions for refining your strategy and improving your revenue.