Raul Blanco

Management company of: - Mi Gestor Hotelero: Consulting, management, and operations for the hotel and tourism industry. ( www.migestorhotelero.com ) - Mi Vivienda Vacacional: Operators of tourist real estate assets (non-hotel). ( www.miviviendavacacional.com ) - HostMeAway: Hospitality ( www.hostmeaway.com )

www.visitweggis.com

www.chenot.com International Health and Wellness operator. House of the Chenot Method, Chenot has developed various of the world’s leading health & wellness retreats, programmes and products, all of them from a scientific perspective, based on research and empiricism

A well established Swiss watchmaker, subsidiary of The Swatch Group and one of the top 3 quartz brands worldwide since it became an iconic element in fashion in the 70s and 80s. Role description: -Led the strategy, setup, launch, optimization, and reporting of digital media campaigns (paid social, paid search, display, influencer marketing) across 30+ markets, managing budgets in the seven-figure range. -Produced weekly, monthly, and quarterly analytics reports to inform E-commerce, regional markets, and senior management (including CEO-level insights). -Provided strategic and setup guidance for subsidiaries, supporting non-owned Swatch stores and multi-brand retailers. -Maintained direct relationships with agencies and publishers to optimize paid media investments. -Took on additional influencer marketing responsibilities to meet critical business needs. -Offered SEO and UX insights for E-commerce platforms to improve user engagement and searchability.

Born as a 100% SaaS company, the reality of the Mexican market quickly drove UPAX core business towards brand development, research, tech-innovation and marketing services. Today, UPAX will be part of the largest business corporation in Mexico. Role description: -Developed and executed comprehensive digital marketing strategies and campaigns, including paid social and SEA, with a focus on conversion and engagement. -Managed website design, upkeep, performance analysis, and on-site SEO to enhance search rankings and improve user experience. -Compiled KPI reports using Google Analytics, Google Ads, and other native platforms to measure and optimize campaign performance. -Created social media strategies (organic content) aimed at boosting brand awareness and growing online communities. -Coordinated with third-party agencies and freelancers to produce high-quality digital and print content, ensuring brand alignment.

A national professional services network focused on the Spanish market at the retail level, Colimbo provides A-Z services, from analysis-based consulting projects to its implementation and results analysis. Role description: -Designed and implemented growth strategies for social media channels, aimed at increasing online brand visibility and engagement. -Managed branding initiatives for high-profile retail clients, including Douglas, Tchibo, and Hilding Anders, ensuring alignment with market positioning and brand voice. -Created, managed, and optimized content strategies for social media, websites, and E-commerce platforms, leveraging owned content, influencer partnerships, user-generated content, and multimedia production (photos, videos). -Conducted campaign monitoring, analytics, and direct client reporting to evaluate performance and guide strategic adjustments.

One of the most powerful telecommunications chains in Europe known for its brand strength, its level of service and for offering one of the most extensive catalogs in mobile smartphones, Internet, laptops, accessories and operators at European level. Role description: - Assisted the digital marketing team with daily tasks across social media and E-commerce, collaborating closely with media and operations teams to enhance digital presence. - Developed and proposed new CTA and email form templates to improve open rates and conversion metrics in email marketing campaigns. -Supported the Trade Marketing Manager in executing operational tasks for both direct and third-party retail initiatives, including shop-in-shop projects, pop-up stores, mall events, and retail launch campaigns.

Grade: 8.70