Blanca Ceña
CEO @ PremiumFiber
About
Throughout my career spanning 30 years in telecommunications, digital infrastructure and technology, I’ve had the privilege of wearing many hats—from a radio frequency engineer to my current role as CEO of PremiumFIber, the biggest FTTH operator in Spain. Each step has been a building block in my journey, allowing me to blend technological know-how with customer acumen and strategic leadership. I thrive on making connections with clients and understanding their needs deeply. My work has always been about driving growth and creating value for customers through the execution of technology solutions that meet their needs and boost their own success. I firmly believe that people truly make the difference. Motivating, challenging, and witnessing my teams grow and succeed has always been the most rewarding aspect of my professional journey Skills: P&L management | Digital Infrastructure Management | Strategic Planning | Digital Transformation | B2B/B2C Operations | Processes Optimization | Customer Experience Improvement | Team Leadership
Spain
Madrid
Telecommunications
Accounts management, Gobierno corporativo, Digital transformation, IP VPN, hybrid cloud, Datacenter, Technology, Tecnología, Relaciones con clientes, Gestión de cuentas clave, Rendimiento financiero, Cuentas clave, Cuentas de resultados, Compromiso de los clientes, Country management, Consistent Delivery, Negotiation of contracts, Leadership, Infraestructura de red, Gestión de crisis
Experience
CEO
PremiumFiber
Madrid, Comunidad de Madrid, España
Member of the Board of Advisors
ETSIT UPM
Managing Director and Chair
Vantage Towers
Madrid, España
Managing Director, driving Vantage Towers Spain P&L, reporting to Vantage Towers CEO. Main achievements: - Led launch of the company and demerger from Vodafone Spain in March 2020 -during lockdown- - Supported Vantage Towers IPO and Joint Business Plan preparation for Oak shareholders -delisting process-. - Brand recognition and stakeholders trusted relationships established in record time -customers, regulator, partners - More than 20% revenue growth and 5pp EBITDAaL growth during first four years of operation
Head of Delivery & Optimization
Vodafone
Madrid y alrededores, España
Directed Network Deployment & Optimization operations, and Field Technicians Service (last drop I+M), reporting to CTO. Achievements: - Vodafone/Orange network sharing project execution leader - 5G launch in Spain - I+M Field service transformation: +10pp TNPS, -15pp cycle time reduction
Head of Technology Enterprise Services
Vodafone
Directed Sell, Build & Run -connectivity, cloud and datacenter services- activities for B2B Corporate segment. Reporting to EBU Managing Director and to CTO Achievements: - Volume of activity increase +20pp YoY - NPS improved + 20pp - More than 50% cycle time reduction in one year - Transformation from Telco to Tech partner
Technical Sales Support Manager
Vodafone
Responsible for Field Technicians Service (last drop I+M) and Partners program
Manager of Customer Satisfaction. Improvement projects
Vodafone
Cross functional transformation programs leader
Head of Customer Inbound Operations
Vodafone
Responsible for Consumer and Enterprise Call center Operations. Reporting to COO Achievements: - Successful 43% capacity increase YoY - 35% cost efficiency achieved - 360% upsell activity increase
Head of Core Network Engineering
Vodafone
Responsible for Core network design and deployment
Head of Infrastructure and Core Network Operations & Maintenance
Vodafone
Responsible for IT Infrastructure, Switched network, IP and SDH transport networks Operation & Maintenance
NOC Manager
Vodafone
Madrid, Comunidad de Madrid, España
Responsible for IP and SDH networks O&M –new department created from scratch-.
Radio engineering
Vodafone
Design and optimization of the radio network
Education
Universidad Politécnica de Madrid
Telecommunications
1st of the class
Esade
Corporate governance
The "Future Board Members" program focuses on providing tomorrow’s female leaders with a comprehensive vision of good corporate governance. It aims to equip them with essential tools and criteria, enabling them to fully develop their potential as board members in the business world.
Esade
Project looking to increase women's representation in top executive positions by the identification and promotion of the female talent. Developing and strengthening women's capacities, profesional skills and leadership, while also raising awareness in the business world
EOI Business School
Blanca Ceña's Contact Information
Phone
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