Blake Wasson

Responsible for launching and leading the Chicago office, focusing on new business development and organic growth among a roster of Fortune 500 clients. My leadership of a 14-member sales team spanned multiple cities, where we successfully secured major accounts and established strategic partnerships that enhanced our service offerings in branded merchandise and licensed partnerships.

Instrumental in shaping strategic initiatives and fostering national business development. I led a dedicated team to achieve consistent organic growth while building lasting relationships with key clients and Omnicom agency partners.

Established Tic Toc-Chicago to drive growth with Fortune 50 accounts. Responsibilities included cross-selling diverse marketing programs and recruiting top talent. This strategic focus allowed us to expand our service offerings and strengthen our market presence in the region.

Responsible for developing partnerships within Omnicom's MarComm agencies and leading licensed property development for key accounts. This involved strategic planning and relationship management to ensure alignment with business objectives and enhance collaboration across the network.

Opened the Dallas office for a branded merchandise company based in Austin, TX, focusing on market expansion. I identified new opportunities to increase market share and consistently exceeded financial targets through aggressive new business strategies. Collaborating with the CEO, I developed key accounts that contributed to the company's growth in a competitive landscape.

Successfully managed high-profile accounts and developed innovative marketing and print strategies for major brands. I collaborated with agency partners to create impactful marketing materials and provided valuable consumer insights to franchisees. My efforts in budget reconciliation and competitive strategy development significantly enhanced brand performance and franchisee support.