blake tatroe

The job responsibilities for the Event Sales & Marketing Manager position at Feld are not to be taken with a grain of salt. This position challenges individuals to oversee the gamete of entertainment responsibilities including media buying/planning, outdoor advertising, online media/social media, box office management, public relations, group sales, strong community and charitable functions, budget management and settling engagements. No day is the same in this position. Promoters are constantly challenged with multitasking and creativity as well as leadership and problem solving.

We provide live event and media sponsorships necessary to assist companies in meeting marketing goals and objectives. Feld Motor Sports look to build relationships with our clients & help enhance their companies marketing campaigns by continuing to build brand awareness & increasing business to their locations through the use of our live events around the world.

In August 2011 I moved from New York City working as an Event Sales & Marketing Manager to an international role located in Melbourne, Australia. I was brought into assist with the Disney Live and Disney On Ice tours routed through Australia for the 2011-2012 season. Additionally, my main role in this region will be to assist with development & implementation of a first time ever campaign to bring Advance Auto Parts Monster Jam to various Australia and Asia Pacific markets. This will involve heavy insight into venue, PR and media contracts; forecasting accurate marketing budgets, TV, PR, grassroots & all marketing initiatives from the ground up.

Oversee strategic planning and deal negotiations of all Feld Entertainment touring productions in Asia Pacific (excluding Japan, Australia and New Zealand).

I hosted radio shows, assisted in production spots as well as doing news, traffic, sports & weather updates. I also assisted in raising funds for the not-for-profit radio station by becoming a part of the underwriting department at the station.

This position involves an wide margin of responsibility overseeing strategic marketing, sponsorship, budgets & business development for Disney On Ice & Disney Live! across SE Asia/India as well as motor sports for the Asia Pacific territory. I have a mix of responsibility ranging from managing external promoters (brand management) all the way through investigating future business opportunities of bringing additional Feld Entertainment properties to Asia for the first time ever.

Activities and Societies: Students In Free Enterprise, New Student Orientation, American Marketing Association, Campus Radio,