Blaire Holtby

Protect the Groms is Sun Bum’s non-profit organization that works to spread awareness around sun safety education and functions as a grant program for public elementary schools as well as non-profit organizations geared toward youth outdoor experiences. As part of our PTG team, I have been able to perform the following and add to value of Sun Bum as a whole through: - Creating the key strategy and vision for the overall grant program - Assisting in fundraising strategy - Consistently working cross-functionally with Marketing, Creative, and Digital teams to produce relevant content for program participants - Developing key social media content to advertise the program -Managing a budget of over $200,000 Consumer Engagement Lead: The other half of my current position allows me to create and manage our overall consumer experience, which means that I have had the opportunity to cultivate authentic relationships both inside and outside of the company and lead in the following initiatives: - Developing key strategy for overall consumer experience while maintaining valuable relationships with customers - Managing both an internal and externally contracted team of 6 - Working cross-functionally with Digital, Social, and Brand teams to create relevant and educational content for consumers - Assisting in DTC strategy with relevant PDP content

PayRent.com is a fintech start-up company that I was able to contribute to at it’s inception. As my first job outside of college, I was able to get a crash-course on what it truly took to start and run a business. During my employment, I wore MANY hats (as you do at a start-up) that included but were not limited to; - Cultivating company procedures, growth, and culture - Facilitating all customer interactions - Managing and implementing all marketing through social, emails, blog content, and all copy - Learning new (but genuine) sales tactics that resonated with customers but increased our overall value

Planning and organizing volunteer opportunities and events for the employees of Dutch Bros in Eugene in order to enhance the culture of the company as a whole.